Ogilvy

Social Content Creator

Posted Date 1 month ago(27/08/2021 2:59 AM)
Job ID
2021-10044
# of Openings
1
Department
Creative

Overview

About The&Partnership

At The&Partnership we bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

 

We call this The&Model and the premise is very simple. Agency Creative, Strategy, Media, PR and Data/CRM, all working side by side, solving problems as one collaborative team with the client.

 

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

 

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

 

Our Content Work

In September 2020 The&Partnership was appointed to build a global in-house content agency for a tobacco client’s new category products. The appointment was driven by the client’s desire for a new global digital partner to help them transform how they produce digital content to support the global growth of new category brands. The&Partnership will be responsible for the end-to-end content framework, from setting digital strategies across social, CRM and web to content creation and global delivery (markets include US, Germany and Japan). The newly formed Content Studio will be a fast moving ‘marketing newsroom’ building banks of creative assets, that are created, distributed, measured and improved in real time. The content produced will be for products that offer customers a greater choice of more enjoyable, less risky products and not for traditional cigarettes. The agency will play a pivotal role in accelerating the growth of these new categories which reduce the health impact of the tobacco client’s business.

 

The Role

You are a crucial part of the team, working closely with the Creative, Business, Strategy and Delivery teams.

 

You are a social media native, with an insatiable appetite for understanding the constantly evolving landscape and its corresponding native customer behaviors.

 

You are a pop-culture junkie who's curious about everything -- you have your finger on the pulse of the internet and always keen to know what people are talking about, whether its fashion, music, trends, technology, emerging platforms, social concerns, even before it starts trending.

 

You are a born dot-connector, who relishes the opportunity to collaborate with content, marketing, PR, creative and product teams to create engaging content that’s a conversation starter.

 

In short, you live and breathe social media, both, as a creator and a consumer.

Responsibilities

Key Responsibilities

  • Partnering with other creators/team members and work closely with the Creative, Business and Strategy Lead to get to the right briefs that deliver remarkable and innovative ideas across social
  • Engage in near and long-term creative strategies for each social media platform
  • Conceive, create, and launch new content ideas for owned platforms, including Instagram and Twitter
  • Create assets for regular posts. Contribute to the development of a content/editorial calendar to support brand, marketing and business goals.
  • Adhere to and evolve best-practice techniques and standards (image specs, engagement and deployment strategies) for each platform and asset type
  • Deploy work across social platforms, as needed
  • Translate sometimes one-way brand work into video/motion and graphic social content concepts that spark conversations and work collaboratively with video animator/editors to execute
  • Prep/run simple shoots, liaise with directors/photographers and manage shoot process from concept through to execution in collaboration with a Producer
  • Leverage social media learnings and performance data to pivot and optimize posting and content strategies
  • Focus on continual improvement and optimization of creative product and processes to ensure best quality outcomes and efficiency

Qualifications

Skills and Experience Required

  • Creative excellence is essential. Plus, you must have dedication, persistence, and passion for the speed and evolution of social media. Your knowledge of the platforms should be deep enough that you know how to push them to their limits.
  • Have been working in a similar position for at least 3 years, be hands on, and be able to work autonomously as well as part of a team, in a faced paced atmosphere.
  • Big picture thinking with strong attention to detail
  • Must embrace design/ creative innovation in the digital space
  • Experience designing for moving image - motion graphics & video editing
  • Great communication skills, written & verbal, when it comes to directing or presenting design concepts

 

Personal attributes

  • Collaborative team player, open minded, transparent and non-political
  • Relentlessly curious about people, technology, brands, design and business
  • Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
  • Believe you can be persuasive/a great pitcher. A great idea only represents 50% of the job. Selling it internally and to the client is the other 50%
  • Work closely with other members of the team to ensure the highest standard of creative output which delivers against key objectives
  • Excellent Mac skills, fully conversant with Illustrator, InDesign, Photoshop & After Effects including all relevant social apps.

 

Language skills

  • English (conversational)
  • Japanese (added benefit/not a disadvantage)

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed