Social Content Writer

Posted Date 1 month ago(27/08/2021 3:17 AM)
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About The&Partnership

At The&Partnership we bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.


We call this The&Model and the premise is very simple. Agency Creative, Strategy, Media, PR and Data/CRM, all working side by side, solving problems as one collaborative team with the client.


A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.


We’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.


Our Content Work

In September 2020 The&Partnership was appointed to build a global in-house content agency for a tobacco client’s new category products. The appointment was driven by the client’s desire for a new global digital partner to help them transform how they produce digital content to support the global growth of new category brands. The&Partnership will be responsible for the end-to-end content framework, from setting digital strategies across social, CRM and web to content creation and global delivery (markets include US, Germany and Japan). The newly formed Content Studio will be a fast moving ‘marketing newsroom’ building banks of creative assets, that are created, distributed, measured and improved in real time. The content produced will be for products that offer customers a greater choice of more enjoyable, less risky products and not for traditional cigarettes. The agency will play a pivotal role in accelerating the growth of these new categories which reduce the health impact of the client’s business.


The role

The Content Writer is a crucial part of the team, working closely with the Creative, Business, Strategy and Delivery teams.


This ideal candidate will be a social trendsetter at the forefront of what is now, new and next in storytelling, content trends, new technology and emerging platforms, pop culture, and everything in between.


A self-starter with proven ability to take initiative who has experience with defining and executing copy strategies to scale and engage online communities.


He/she must have a deep understanding of the latest social platforms and the content that engages people on those platforms, crafting conversations, based on consumer content consumption behaviours, informed by analytics and balanced with brand pillars.


In short you don’t just write copy, you initiate conversations, you know proper grammar, and when to ignore it and have already thought of ways to improve this description.


Key Responsibilities

  • Partnering with Content Creators and working closely with the Creative, Business and Strategy Lead to get to the right briefs that deliver remarkable and innovative ideas across social
  • Maintain strong understanding of social platforms and take an active role in all aspects of social media projects — identifying the brand’s issues, running competitive benchmarks, forming recommendations, building the architecture of proactive messaging, and reactive engagement.
  • Engage in near and long-term creative strategies for each social media platform
  • Conceive, create, and launch new content ideas for owned platforms, including Instagram and Twitter
  • Create assets for regular posts. Work hand in hand with the Community Manager to craft compelling copy for social media assets and activities
  • Write exceptional social copy that is based on analytical research, brand tone of voice and standards, and a deep understanding of the target audiences and the social community at large in response to briefs.
  • Have full understanding of social best practices, content performance and analytics-backed insights


Skills and Experience Required

  • Creative excellence is essential. Plus, you must have dedication, persistence, and passion for the speed and evolution of social media. Your knowledge of the platforms should be deep enough that you know how to push them to their limits.
  • Have been working in a similar position for at least 3 years, be hands on, and be able to work autonomously as well as part of a team, in a faced paced atmosphere.
  • Having precise attention to detail and determination to bring craft and quality to the creative work
  • Bringing a strong working knowledge of how copy must evolve and adapt to suit different media
  • Creating and maintaining a consistent and adaptable brand tone of voice.
  • Translating specialist expertise into language appropriate for a customer audience. 

Personal attributes

  • Collaborative team player, open minded, transparent and non-political
  • Relentlessly curious about people, technology, brands, design and business
  • Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
  • Believe you can be persuasive/a great pitcher. A great idea only represents 50% of the job.  Selling it internally and to the client is the other 50%
  • Work closely with other members of the team to ensure the highest standard of creative output which delivers against key objectives 

Language skills

  • Japanese (Native)
  • Communicative English (conversational preferred)
  • Korean (added benefit/not a disadvantage)



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