At The&Partnership we bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.
We call this The&Model and the premise is very simple. Agency Creative, Strategy, Media, PR and Data/CRM, all working side by side, solving problems as one collaborative team with the client.
A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.
We’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.
Our Content Work
In September 2020 The&Partnership was appointed to build a global in-house content agency for a tobacco client’s new category products. The appointment was driven by the client’s desire for a new global digital partner to help them transform how they produce digital content to support the global growth of new category brands. The&Partnership will be responsible for the end-to-end content framework, from setting digital strategies across social, CRM and web to content creation and global delivery (markets include US, Germany and Japan). The newly formed Content Studio will be a fast moving ‘marketing newsroom’ building banks of creative assets, that are created, distributed, measured and improved in real time. The content produced will be for products that offer customers a greater choice of more enjoyable, less risky products and not for traditional cigarettes. The agency will play a pivotal role in accelerating the growth of these new categories which reduce the health impact of the client’s business.
The Content Writer is a crucial part of the team, working closely with the Creative, Business, Strategy and Delivery teams.
This ideal candidate will be a social trendsetter at the forefront of what is now, new and next in storytelling, content trends, new technology and emerging platforms, pop culture, and everything in between.
A self-starter with proven ability to take initiative who has experience with defining and executing copy strategies to scale and engage online communities.
He/she must have a deep understanding of the latest social platforms and the content that engages people on those platforms, crafting conversations, based on consumer content consumption behaviours, informed by analytics and balanced with brand pillars.
In short you don’t just write copy, you initiate conversations, you know proper grammar, and when to ignore it and have already thought of ways to improve this description.
Skills and Experience Required