Ogilvy

Senior Social Strategist (Social Media / Content / Digital)

Posted Date 4 weeks ago(30/08/2021 8:10 AM)
Job ID
2021-10062
# of Openings
1
Department
Social

Overview

Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decision and our behaviors. We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in behavioural drivers.

Responsibilities

  • Lead development of social strategy for clients in Hong Kong and across APAC
  • Act as a senior social media advisor to clients able to assess business issues/objectives and how social can address
  • Management of a team to carry out online research and insights work through social media monitoring and desk research to carry out Social business program planning and strategy development
  • Identify opportunities to enhance our clients’ businesses and grow our own revenue with existing and new clients
  • Manage and grow capabilities of direct and indirect team members as appropriate. This position will likely have two to three direct reports.
  • Contribute to cross-discipline social media team, spanning advertising, direct marketing, public relations and shopper marketing
  • Campaign oversight in the areas of content activation, influencer identification, influencer outreach, paid social and community management
  • Drive measurement of strategy & campaign effectiveness using a variety of social media analytics tools
  • Contribute to building the agencies thought leader position through blogging, speaking at events and leading webinars across the region

Qualifications

  • Have a Bachelors degree or equivalent with a strong academic record
  • Have 7+ years developing and executing digital & social media strategy & programs in an agency environment
  • Have excellent English & Cantonese communication skills – verbal and written
  • Think critically and creatively, meaning the ability to think clearly and rationally, solve problems and develop new and useful possibilities
  • Plan and execute on multiple projects simultaneously in an organized fashion
  • Work calmly and maintain good judgment in a fast-paced work environment
  • Collaborate with colleagues in different countries and appreciate cultural differences
  • Understand current and emerging media platforms and their usage from a consumer and business perspective
  • Understand how to drive conversations and online word of mouth
  • Be passionate about social media and word of mouth marketing
  • Have digital production experience

 

 

We offer 5-day work with attractive salary, fringe benefits and good career prospects to the right candidates.

 

All information will be treated in the strictest confidence and used for recruitment purposes. Only short-listed candidates will be contacted for interview.

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