Social Strategist

Posted Date 3 weeks ago(03/09/2021 1:21 AM)
Job ID
# of Openings


About The&Partnership

At The&Partnership we bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.


We call this The&Model and the premise is very simple. Agency Creative, Strategy, Media, PR and Data/CRM, all working side by side, solving problems as one collaborative team with the client.


A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.


Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.


Content Studio

In September 2020 The&Partnership was appointed to build a global in-house content agency for a tobacco client’s new category products. The appointment was driven by the client’s desire for a new global digital partner to help them transform how they produce digital content to support the global growth of new category brands. The&Partnership will be responsible for the end-to-end content framework, from setting digital strategies across social, CRM and web to content creation and global delivery. The newly formed Content Studio will be a fast moving ‘marketing newsroom’ building banks of creative assets, that are created, distributed, measured and improved in real time. The content produced will be for products that offer customers a greater choice of more enjoyable, less risky products and not for traditional cigarettes. The agency will play a pivotal role in accelerating the growth of these new categories which reduce the health impact of the client’s business.


The role

We are looking for an ambitious Social Media Strategist to join our new in-house content studio. The successful candidate will take the lead on campaign strategy as well as content, implementation, and reporting. The candidate will work closely with the wider strategy, account, and creative teams of the content studio to ensure we are delivering best-in-class social media marketing, helping to build the brand, make it more relevant for consumers and create campaigns that standout. While the executional focus should be on social media, we are looking for an integrated thinker, well versed in the strategic discipline of SNS Account Planning, who puts the consumer at the heart of everything she or he does. 

The role will suit somebody with social media management, editorial, and campaign planning experience who is looking to develop its own skills and experience whilst working with a team of digital and social specialists at a high-quality focused content studio.



  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs preliminary based on organic reach because paid media for tobacco is legally prohibited
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Sprinklr
  • Track and analyze social listening and trend studies in order to provide effective solutions for content optimization, by leading performance analysis.
  • Work in multidisciplinary team with copywriters, creators and designers 
  • Collaborate with Client Marketing, Sales and Product Development teams when needed and respond to comments, questions, and opportunities in social media channels.
  • Bring your passion for and knowledge of social media marketing to support the wider strategy team and agency with ideas, expertise and guidance.


Skills and Experience Required

  • 4/5 years of experience as a Social Media Strategist or similar role
  • Excellent knowledge of Instagram, Twitter, Line (Kakao would be an added advantage) and other social media best practices
  • Good understanding of social media KPIs with a focus on organic reach
  • Proven ability to plan and create impactful campaigns in social media
  • Leads, social listening, proactively tapping into cultural trends/conversations and nuances finding sparks before it happens.
  • Experience of managing social media channels and campaigns with the ability to show the impact your management has had on the success of these channels.
  • Comfortable with numbers as well as words – able to produce monthly reports on impact and to describe this performance to clients. An experience of using social media insight tools and platforms is essential (e.g., IG, Twitter)
  • Ability to write inspiring, single minded creative briefs independently
  • Can construct a persuasive argument in writing or via a presentation
  • Social/Digital platform analysis
  • Social Listening for insight gathering and campaign evaluation (e.g., via Sprinklr)
  • Comprehensive understanding of research and insight gathering methods (e.g., primary, secondary, quant, qual)
  • Familiar with all the latest social developments and changes, with a clear opinion on how social fits into wider consumer experience and touch points

Personal attributes

  • Collaborative team player, open minded, transparent and non-political
  • Relentlessly curious about people, technology, brands, design and business
  • Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
  • Able to balance a strong point of view with an ability to listen, learn and adapt
  • Energised by doing the right thing for our clients; solution and results focused
  • Positive, enthusiastic, unflappable
  • Strong motivation and drive to succeed

Language skills

  • English (Fluent, minimum conversational)
  • Japanese and Korean (Added advantage)


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed