Freelance Project Manager / Senior Project Manager (Advertising Agency)

Posted Date 2 weeks ago(10/09/2021 6:29 AM)
Job ID
# of Openings
Program Management


We’re looking for a Project Manager to play a central role in taking Ogilvy’s Experience business unit to new levels of business growth, client delight and creative innovation.  


Our Experience business is focussed on the creation, building and scaling of a client’s data-driven, technology-enabled interactions with its audiences. This includes, but is not limited to CRM & loyalty, data, web/app design & build, content delivery, ecommerce and/or full-funnel conversion-focused media planning/buying. Unlike many of our competitors in this space, who think ‘technology first’, we start with the customer and are obsessed with infusing a brand’s unique emotional connection into every experience we create. Our creative firepower positions us well to deliver on this promise – and makes it a lot more fun to work on! 


The role will be focussed on two exciting new regional assignments, in wealth management and for one of the world’s largest internet companies. The PM would be expected to coordinate a diverse cross-functional team and multiple stakeholders (creatives, strategists, tech teams, data and web design practitioners, finance teams etc) both in Singapore and across the region. The scope of these accounts will cover a wide range of digital marketing – customer experience strategy, media planning and buying, experience design and build, customer engagement, data analytics, and content strategy/delivery. While you will not to be a subject matter expert in all of these areas, the expectation is that you understand how they all fit together and knows who to bring in and for what task. 


The successful candidate will likely have a background in a platform, digital agency or consultancy, and have had hands-on project management involvement in at least two of the following: CRM & loyalty, data, web/app design & build, content delivery, ecommerce and/or full-funnel conversion-focused media planning/buying. Experience handling complex multi-market assignments will be of huge benefit to the candidate’s success in this role. 


How PMs will help enable and drive growth for our clients and our business: 

  • Partner with Program Directors and Delivery and Business leads within the client Quartet structures to scope, plan and manage individual projects and programs of work with maximum efficiency and impact 
  • Day-to-day project contact with senior/management level clients and other agency partners to manage the logistical aspects of project delivery 
  • Own/champion/enforce agency core process (Think/Create/Realise/Optimise) 
  • Effective scoping based on mandatory customer/business outcomes and creative ambitions, assessed against client budgets and timelines 
  • Effective scope management and communicating change requests, and managing scope-creep to avoid missed deadlines and cost overages 
  • Ensure all agency briefs are complete and clear (context, mandatory information, deliverables, timelines, budgets etc.) before engaging managed resources 
  • Enforce internal Quality Assurance (QA) processes and measure to avoid/minimise duplication of effort and protect agency reputation 
  • Co-own (with Account Management) the project budgets to manage costs and deliverables as well as staffing resources 
  • Develop and maintain clear and complete Statement of Work (SoW) and Functional/Technical documentation (tech projects) 
  • Effectively present and justify SoW, including timelines, budgets, resource plans and general delivery ecosystems (integrations and partnerships) 
  • Maintain up-to-date resource and project information in Delivery Power Tools (SmartSheets / 10Kfeet) for effective, data-informed project and resource management and reporting 
  • Identify potential project risks and developing contingency plans 
  • Serve as a mentor/coach to more junior team members and supporting the development of future Program and Account Managers 
  • Help facilitate and maintain a collaborative and inclusive work environment where diversity and talent, and flexibility in workflows become key strengths in driving highly creative, effective and efficient outcomes 
  • Understand & respect every department’s role in delivering great work and building relationships 


Required experience, skills and professional attributes of a PM: 

  • 3 – 7  years of related experience in program/project/account management, with client facing industry experience managing “the making” and delivery of great work 
  • A good to have - At least 1 formal qualification/certification in Professional Program/Project Management (or equivelant) such as Agile Certified Professional (ACP) SCRUM, Project Management Professional (PMP), Program Management Professional (PgMP), Certified Associate in Project Management (CAPM)  
  • Demonstrable experience in senior client relationship management  
  • Demonstrable experience in integrated, digital and traditional production 
  • Demonstrable capability to deliver integrated projects with multiple deliverables and stakeholder within allocated timelines and budgets 
  • Working knowledge of Agency operations, including Finance and Commercial processes and compliance frameworks 
  • An in-depth understanding and appreciation of the ‘creative’ process – championing great work 
  • Demonstrable knowledge of client-side marketing operations 
  • Experience forming strong relationships at all levels, internal and with clients/partners 
  • Proven negotiation skills  
  • Demonstrable risk assessment, mitigation and management experience (project level) 
  • Curious, a lifelong learner, good listener, someone who reads people and those in a room well and adapts their style and response accordingly 
  • Calm and confident under pressure
  • Well-organised, punctual and accountable with great presentation skills


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