We look for an ambitious CRM strategist to join our new in-house content studio built for our tobacco client. You will be responsible for the customer planning function across the client’s business where you will look to improve the performance of their content and CRM.
You’ll be leading a variety of projects, ranging from CRM strategy, loyalty program, customer journey planning, subscription program, content, campaign development, audience and cultural insight, and helping to measure marketing effectiveness. You will also be part of a planning team, supporting on building fully integrated campaigns, which feature CRM as a key component.
You will need to work closely with planners and data analysts to ensure that your solutions are data driven and measurable. You’ll be working closely and collaboratively with creative teams. You’ll need to develop close relationships with a wide range of clients across the business.
This role would suit an entrepreneurial integrated CRM planner, who wants to innovate and do things differently. You’ll have strong data and performance marketing skills. You’ll be curious about people, psychology, culture and technology. You’ll be great at cutting the crap and simplifying complexity. You’ll be great at inspiring creatives, but equally you’ll love formulating getting detailed with a spreadsheet to develop messaging matrices.
Knowledge & Skills Required
The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.