Ogilvy

Senior Data Analytics Manager (Customer Experience / CRM)

Posted Date 2 weeks ago(16/11/2021 3:30 AM)
Job ID
2021-10483
# of Openings
1
Department
Analytics

Overview

We are looking for a Senior Data Analytics Manager to support in integrating science into the art of marketing. Within this most awarded agency, you will be given the opportunity to influence some of the biggest brand building initiatives in Hong Kong and Asia. Your ability to turn an ocean of data into actionable insights is essential for Ogilvy in this new era, where brands are built through personalized interactions. Your guardianship is absolutely critical to influence the mindsets within the agency, as well as the clients. As creativity is in the blood of every Ogilvy associate, creative use of data analytics would be expected.

Responsibilities

Data:

  • Lead the drive to integrate data analytics into every level of Ogilvy
  • Coach team of Analysts to extract actionable insights
  • Grow Ogilvy’s data analytics capability and capacity
  • Translate unstructured business questions into quantitative problems
  • Interpret data and work with various Omnichannel data sources
  • Manage various reporting and data visualisation tools to unearth KPI and performance tracking insights and summary
  • Run analysis on customer behaviour, blending structured and unstructured dataset
  • Find key insights and create actionable recommendations through quantitative analysis
  • Utilize statistical models to support marketing strategies and planning
  • Provide advanced analytics support on segmentation, campaign optimization and personalization.

 

Technical:

  • Design and maintain optimal data pipeline architecture to support analytical needs.
  • Engage client to understand and interpret their business requirements, conduct gap analysis and transform them into IT/data functional requirements.
  • Participate in the system analysis, design and manage vendors to develop data interfaces and API.

Qualifications

  • Strong quantitative or engineering background, with degree in Statistics, Computing or Economics.
  • 5-7 years of relevant working experience in data analytics, preferably in CRM.
  • Sound experience building machine learning models and deploying into real business application.
  • In-depth understanding of relational databases and the query language SQL. Knowledge of statistical tools (e,g. R, Python) is a must.
  • Proficiency in data visualization tools, ideally Tableau and Datorama .
  • Essential to have strong understanding in database concepts and data management
  • In-depth knowledge of business processes, data flows that create and consume data
  • Curious and willing to learn (with interest in new data/digital technologies)
  • Able to work independently with excellent communication skills in English
  • Able to translate advanced analytics methodology and results into meaningful layman's terms
  • Strong analytical mind with attention to detail.
  • Fluent in English language, reading and writing (test will be given); Mandarin or Cantonese would be advantageous

 

 

 

We offer 5-day work with attractive salary, fringe benefits and good career prospects to the right candidates.

 

All information will be treated in the strictest confidence and used for recruitment purposes. Only short-listed candidates will be contacted for interview.

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