You’re the vital ingredient – people count on you to add value to
any strategic or creative argument and find new opportunities to engage audiences to drive health brand and business outcomes through the distribution of content.
As a Health content strategist, you are central to the success for your life science client and a lynchpin of the team. You independently lead content strategy for “day to day” health related projects and briefs with some guidance. Passionate with the health & wellness continuum and its disruption you believe in the importance to empower Asian people with the right level of wellbeing and healthcare support. Creatives and suits look for you to help them ensure that health content performs effectively across multiple touchpoints delivering on client objectives. Management knows you can be trusted to establish and substantiate a point of view. You learn to present to clients with authority, “front” meetings and take ownership of projects and their outcomes. You know the basics, collaborate with other strategy disciplines (data, brand, media). Other planners look to you for advice.
You are responsible for providing inspiration from grounded consumer insight that will give way to content ideas that accelerate brand success. You make content matter.
Your focus as a Health Content Strategist:
The skills you learn and apply:
The qualities that will make you successful: