Ogilvy

Content Strategist - Health

Posted Date 4 weeks ago(22/12/2021 4:13 AM)
Job ID
2021-10942
# of Openings
1
Department
Planning

Overview

You’re the vital ingredient – people count on you to add value to

any strategic or creative argument and find new opportunities to engage audiences to drive health brand and business outcomes through the distribution of content.

 

As a Health content strategist, you are central to the success for your life science client and a lynchpin of the team. You independently lead content strategy for “day to day” health related projects and briefs with some guidance. Passionate with the health & wellness continuum and its disruption you believe in the importance to empower Asian people with the right level of wellbeing and healthcare support. Creatives and suits look for you to help them ensure that health content performs effectively across multiple touchpoints delivering on client objectives.  Management knows you can be trusted to establish and substantiate a point of view. You learn to present to clients with authority, “front” meetings and take ownership of projects and their outcomes. You know the basics, collaborate with other strategy disciplines (data, brand, media). Other planners look to you for advice.

 

You are responsible for providing inspiration from grounded consumer insight that will give way to content ideas that accelerate brand success. You make content matter.

Responsibilities

Your focus as a Health Content Strategist:

  • Understands all aspects of Health content strategy, from research, analysis and strategic planning to the ongoing creation, optimisation, and governance of content that serves user needs and helps clients achieve their objectives.
  • Understand the different Health audiences which need to be considered (patient associations, consumers, physicians, policy makers, government officials)
  • Leveraging your knowledge of (predominantly social) platforms and behaviors, be able to identify touchpoints that are most effective across the purchase journey and how those touchpoints can be used together to deliver on business objectives.
  • Work with data analysts and performance media strategists to inform and validate content strategies. Understand the impact of content efforts and measure, track, and report on success metrics to enable continuous improvement
  • Participate to a regional marketing operating center for one of our corner stone client where you will be the social media and social content subject matter expert.
  • Develop and build editorial calendars to define content plans across multiple touchpoints in the healthcare category space (pharma, medical device, nutrition, hospital and clinics, health insurance, etc.…)
  • Work with internal and external stakeholders to develop content assets which align with content strategy
  • Test and implement innovative and relevant methods of measuring content, campaigns and tools.
  • Represent the agency’s strategic viewpoint of the value and importance of content with clients

Qualifications

The skills you learn and apply:

  • Able to use and guide others through Ogilvy’s content process in order to create clear and actionable plans
  • Understanding of the ASIA healthcare ecosystems and its multiple stakeholders.
  • Recognize the role for different types of content / formats, together with their strategic impact
  • Planning the distribution of content through paid, owned and earned media; with a strong understanding of the capabilities of paid media particularly in social channels
  • Using cultural, behavioural and channel insights to inspire creative approaches to content that can cut through with a target audience 
  • Work collaboratively with creative and media teams to problem solve for clients.
  • Use knowledge of SEO, Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing. 
  • Familiarity with tools including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, WebTrends, DART, Atlas, Semrush and Buzzsumo.
  • Working with data planners, able to plan CRM strategies using different triggers (e.g. lifestyle, timing, behavior) as well as applying different types of segmentation
  • Able to help build test plans, can prioritize tests based on commercial impact, know how to apply learnings.
  • Running client workshops in partnership with colleagues
  • Writing presentations that establish a clear and persuasive POV
  • Writing case studies and awards entries 

The qualities that will make you successful:

  • Deep understanding of (predominantly social) platforms on online touchpoints as well as healthcare audiences
  • Understanding and familiarity of people and their behaviors across online touchpoints
  • Understanding and knowledge of how people consume content
  • Construction of compelling narratives
  • Ability to manage 2-3 projects simultaneously
  • Confidence to work independently
  • Able to influence others & build client relationships
  • 5 - 8 years’ experience

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