Ogilvy

Strategist, Data

Posted Date 2 weeks ago(05/01/2022 3:19 AM)
Job ID
2022-10986
# of Openings
1
Department
Planning

Overview

You’re the go-to person for all things data. Your thirst for knowledge fuels your growth. Your curiosity and consideration give you, insight turning data into information and then knowledge.

 

As a strategist at any level you are assimilating information: making it digestible and useful to everyone around you, from your boss to the broader team. You need to be able to shrink lots of data into just the right bits that help bring people up to speed quickly; saving them time and increasing their knowledge base.  People look to you for knowledge - you have a way of reading patterns in big pools of data. You are curious about what people’s digital footprints and what it tells you about them. You learn and understand the client’s business. You are focused on:

 

In this role you’ll develop core data skills and a solid foundation.

 

Responsibilities

Your focus as an Engagement Strategist:

  • Understanding the differences between 1st 2nd and 3rd party data and how it can be used
  • Working with other strategists in using data to inform and guide strategic thinking
  • Bringing fresh ideas and fact-based knowledge to creative and strategic development
  • Applying your data driven insights into recommendations across communications plans and messaging
  • Work on other projects in the department to broaden your skills (EFFIES, Pitches etc.)
  • Ability to independently diagnose and troubleshoot through day-to-day tasks

 The skills you learn and apply:

  • Quality Assurance, making sure the data we use is accurate and actionable
  • Tagging and tracking, making sure that every piece of activity created by the agency can be measured and evaluated
  • Using different analysis tools such as Google Analytics and Adobe Analytics / Target
  • Building dashboards using tools such as Google Dashboard or Tableau to make data more digestible
  • Using different forms of quant and qual research to draw out key learnings. Comfortable using syndicated research such as GWI or data such as SimilarWeb
  • Ability to identify macro level trends through social listening and search term analysis
  • Desk research using 3rd party analysis - learning and mastering syndicated research (Kantar; Euromonitor; Forrester etc.)
  • Developing target audience profiles and writing personas that feel real
  • Writing customer journeys based on data
  • Learning how to use the Making Brands Matter OS – and key tools like DAVE

Qualifications

The qualities that will make you successful:

Exceptional analytic skills

Can make Excel sing

Passion for digital marketing

Articulate and persuasive

Strong work ethic

fast-paced environment

Relentless curiosity

FUN to work with

3 - 5 years' experience

 

You’re ready to move up when you can run day-to-day projects on your own. You’ve got the maturity and the foundation: a working understanding of craft research skills and writing briefs. Trust is your middle name – you land the plane on every project you’re given.

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