Ogilvy

[Ogilvy Vietnam] Social Manager

Posted Date 5 days ago(11/01/2022 10:14 PM)
Job ID
2022-11043
# of Openings
1
Department
Client Service
Applicant Type
Perm Resident/Citizen only

Overview

The Social Manager will be responsible for the social media communications of a key integrated client of Ogilvy Vietnam. Ogilvy’s business with this client, an international CPG/FMCG company with two main consumer-facing brands, covers all aspects of communications and the consumer experience, with a focus on digital customer engagement and commerce. Social media will be a core part of this and will be integrated with all other workstreams. The successful candidate is therefore expected to own the editorial calendar, working as part of an integrated team – strategy, content production, creative, data, CRM, ecommerce – to deliver a best-in-class social experience that drives both the client’s business and brand. The role reports to Account lead of the client and works closely with experts from designers, writers, and so on.

Responsibilities

  • Content planning: Plan and maintain the social calendar; proactively seek out new opportunities and ideas through a combination your knowledge, learnings and insights, in previous jobs and by partnering with our creative and client leads.
  • Community Management: Understand the basics of communities’ management, manage the associate vendors/partners. Willing to learn more updated knowledge in this area and develop expertise & best practice.
  • Stay close to best practices for social media to try new posts or concepts on different platforms; research social media trends and update the team
  • Data Capabilities: Understand & competency in Social Listening Data/Reports, able to read, process and apply data into insights and recommendation for client.
  • Content creation & publishing: Own or direct creative production from beginning to end – sourcing, producing and editing show-based, resulting in engaging posts in a variety of formats.
  • Optimization & Reporting: Compile/ or review bi-monthly/monthly reporting to show month-over-month trends and provide insights and recommendations which optimize and improve future posts. Create benchmarks, participate in client report review meetings.
  • Leads overall social media program management and is responsible for regularly evaluating and adjusting our multi-faceted social media strategy.
  • Work in a collaborative mode with relevant Strategist’s members of the agency, support in social media strategy creation when appropriate.
  • Support the client solutions team in relevant and appropriate account related tasks.

Qualifications

  • A minimum of 3 years’ experience in a digital marketing or advertising position
  • Hands-on experience managing social media channels (Facebook, TikTok, YouTube, Instagram, Tinder, Pinterest, etc.)
  • Understanding of branding and social media marketing best practices
  • Understanding of Google Analytics, SEM, SEO
  • Strong project management and organizational skills.
  • Passion for delivering exceptional customer service
  • High-level attention to detail and accuracy
  • Google PPC, Facebook Re-targeting, Facebook Pixel, and Business Manager experience is a plus
  • Good command of spoken and written English is a plus
  • Having interest and knowledge of food and beverage, especially alcohol drinks is much preferred

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