Ogilvy

ソーシャル・アート・ディレクター / Social Art Director

Posted Date 2 months ago(21/04/2022 10:35 PM)
Job ID
2022-11818
# of Openings
1
Department
Creative

Overview

The Role

 

You are a crucial part of BEAT, working closely with the Creative, Business, Strategy and Delivery teams.

 

You are a social media native, with an insatiable appetite for understanding the constantly evolving landscape and its corresponding native customer behaviors.

 

You are a pop-culture junkie who's curious about everything -- you have your finger on the pulse of the internet and always keen to know what people are talking about, whether its fashion, music, trends, technology, emerging platforms, social concerns, even before it starts trending.

 

You are a born dot-connector, who relishes the opportunity to collaborate with content, marketing, PR, creative and product teams to create engaging content that’s a conversation starter.

 

In short, you live and breathe social media, both, as a creator and a consumer.

Responsibilities

Key Responsibilities

  • Partnering with other creators/team members and work closely with the Creative, Business and Strategy Lead to get to the right briefs that deliver remarkable and innovative ideas across social
  • Engage in near and long-term creative strategies for each social media platform
  • Conceive, create, and launch new content ideas for owned platforms, including Instagram and Twitter
  • Create assets for regular posts. Contribute to the development of a content/editorial calendar to support brand, marketing and business goals.
  • Adhere to and evolve best-practice techniques and standards (image specs, engagement and deployment strategies) for each platform and asset type
  • Deploy work across social platforms, as needed
  • Translate sometimes one-way brand work into video/motion and graphic social content concepts that spark conversations and work collaboratively with video animator/editors to execute
  • Prep/run simple shoots, liaise with directors/photographers and manage shoot process from concept through to execution in collaboration with a Producer
  • Leverage social media learnings and performance data to pivot and optimize posting and content strategies
  • Focus on continual improvement and optimization of creative product and processes to ensure best quality outcomes and efficiency

Qualifications

Skills and Experience Required

  • Creative excellence is essential. Plus, you must have dedication, persistence, and passion for the speed and evolution of social media. Your knowledge of the platforms should be deep enough that you know how to push them to their limits.
  • Have been working in a similar position for at least 3 years, be hands on, and be able to work autonomously as well as part of a team, in a faced paced atmosphere.
  • Big picture thinking with strong attention to detail
  • Must embrace design/ creative innovation in the digital space
  • Experience designing for moving image - motion graphics & video editing
  • Great communication skills, written & verbal, when it comes to directing or presenting design concepts

 

Personal attributes

  • Collaborative team player, open minded, transparent and non-political
  • Relentlessly curious about people, technology, brands, design and business
  • Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
  • Believe you can be persuasive/a great pitcher. A great idea only represents 50% of the job. Selling it internally and to the client is the other 50%
  • Work closely with other members of the team to ensure the highest standard of creative output which delivers against key objectives
  • Excellent Mac skills, fully conversant with Illustrator, InDesign, Photoshop & After Effects including all relevant social apps.

 

Language skills

  • English (added benefit/not a disadvantage)
  • Japanese (Fluent)

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