Account Director

Posted Date 6 months ago(23/06/2022 5:56 AM)
Job ID
# of Openings
Client Service


The Account Director has a key role in maintaining the client’s stability and influences their potential growth.


The Account Director is responsible for maintaining strong client relationships and for the output of excellent marketing/advertising/PR (online and offline) activities and creative strategies.


The Account Director must use his/her experience and discipline to drive constant improvement. The job scope covers: Client service, development of customer insights based on data, development of communication strategies and campaign plans, supervision of campaign executions, project management, quality controls, and reporting.


Client Management

  • With the line manager, responsible for ensuring Client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues
  • Develop a comprehensive understanding of the marketplace and our Client’s business including various media and distribution channels
  • Proactive engagement with client to improve existing services, in order to drive profitable Client relationships
  • Be accountable for the security of our Client’s business
  • Manage and ensure quality of our services to Clients
  • Management and handling of key client briefs, projects and requests, including the refinement of the above
  • Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
  • Key person supervising the excellence of projects; effectively manage and interpret Client feedback; guide/lead Account Managers and Account Executives to implement projects smoothly and effectively
  • Support line manager in developing initiatives for new business or extending existing business
  • Financial control of billings and 3rd party costs
  • Write/proofread major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases
  • Cultivate high-level contacts within business and industry relations
  • Lead major offline activities/events and overall quality control



  • Provide account planning and strategic support to key Clients
  • Provide Clients counsel in the development of successful customer management strategies
  • Lead the team to write communication plan/PR plan
  • Understand industry/market trends and the success factors critical to the organization’s long-term sustainability and competitiveness
  • Understand the offering of the 6 Capabilities
  • Modify proposals based on changing business conditions


Creative Leadership

  • Drive the right Client briefs for internal stakeholders, mainly strategy, creative and delivery teams
  • Take ownership of the quality of creative responses in conjunction with Creative Director
  • Ensure creative team motivation and working processes
  • Oversee project briefings (both written & actual briefing) & client approval
  • Provide creative judgement


Leadership & People Management

  • Develop working relationships with Account Managers and Executives to ensure that once briefed the campaign/project moves forward smoothly
  • Be the first stop in resolving problems raised by Account Managers and Executive
  • Work with BD/GAD to project future account team personnel requirements and overcome any existing issues
  • Assume responsibility. Proactive and energetic working attitude, and always be positive.
  • Take responsibility for management and motivation of account team members to allow them to achieve maximum potential
  • Abide by the WPP code of business conduct



  • Educational Background: Bachelor Degree with a major in marketing, communications, advertisement, media, digital, public relations, etc.
  • 6+ years of experience in communications or related field; industry experience preferred
  • Team-leading experience
  • Excellent writing skills, strong presentation capabilities (proven media relations skills)
  • Strong verbal and presentation skills with the ability to speak knowledgably with high level executives internally and with Clients
  • Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner
  • Advanced knowledge of working software (Word, Excel, PowerPoint, etc.)



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