Ogilvy

[Ogilvy Vietnam] Digital Account Manager

Posted Date 2 weeks ago(16/06/2022 3:07 AM)
Job ID
2022-12227
# of Openings
1
Department
Client Service
Applicant Type
Perm Resident/Citizen only

Overview

Ogilvy has been the “teaching hospital” for brands since the company was founded by David Ogilvy in 1948. We continue that brand building legacy today through Borderless Creativity – operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Consulting, Advertising, Experience, Public Relations and Health work fluidly across 131 offices in 93 countries.

 

The Account Manager has a key role in maintaining the client’s stability and influences their potential growth. The Account Manager is responsible for maintaining strong client relationships and for the output of Ogilvy’s integrated creative activities. 

 

The Account Manager must use his/her experience and discipline to drive constant improvement. The job scope covers: Client service, development of customer insights based on data, development of communication strategies and campaign plans, supervision of campaign executions, project management, quality controls, and reporting. This role has strong focus on delivering digital projects for clients. 

 

Responsibilities

RESPONSIBILITIES

Client Management

  • Manage and ensure quality of our client services
  • Management and handling of key client briefs, projects and requests, including the refinement of the above
  • Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
  • Key person supervising the excellence of projects; effectively manage and interpret Client feedback; guide/lead Account Managers and (Senior) Account Executives to implement projects smoothly and effectively
  • Support line manager in developing initiatives for new business or extending existing business
  • Financial control of billings and 3rd party costs
  • Write/proofread major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases
  • Cultivate high-level contacts within business and industry relations
  • Lead major offline activities/events and overall quality control
  • Manage complexed digital projects for client and have an ability to decide what expert group should be brought in at the right time to provide solutions to client. 

Strategy

  • Provide Clients counsel in the development of successful customer management strategies
  • Plan and execute Data Acquisition & Activation through delivering meaningful Value Exchange Framework.
  • Keep track of & optimize UX/UI of all AWO current ecosystem to ensure better Data Acquisition experience.
  • Day-to-day KPI tracking of all campaign to ensure data acquisition is on track & coordinate with Strategy & Production & Media team to come up with realtime solution for optimization.
  • Weekly Data Extracting & Consolidating for campaign result & send over to data agency for filtering.
  • Weekly Data reporting for each campaign to pull out observation & key learnings with actionable next step for performance improvement.
  • Understand industry/market trends especially tech trends related to provide innovative solutions to client
  • Stay up-to-date with emerging technologies and social platforms and demonstrate understanding of how they can be integrated into communications programs
  • For certain clients, assist in developing media relations strategy, seeking placements in print, broadcast, and online media

 Creative Leadership

  • Drive the right Client briefs for internal stakeholders, mainly strategy, creative and delivery teams
  • Take ownership of the quality of creative responses in conjunction with Associate Creative Director and Creative Director
  • Working closely with Creative tech to develop innovative creative solution (value exchanged program) to help clients to acquire new customers
  • Ensure creative team motivation and working processes
  • Oversee project briefings (both written & actual briefing) & client approval
  • Provide creative judgement

Leadership & People Management

  • Develop working relationships with Account Executives to ensure that once briefed the campaign/project moves forward smoothly
  • Be the first stop in resolving problems raised by Executive
  • Work with AD/SAD/GAD/BD to project future account team personnel requirements and overcome any existing issues
  • Assume responsibility. Proactive and energetic working attitude, and always be positive
  • Take responsibility for management and motivation of account team members to allow them to achieve their maximum potential

 

Qualifications

QUALIFICATIONS

  • 3-4 years of experience in communications or related field; industry experience preferred
  • Bachelor's degree with a major in digital marketing, communications, advertisement, media, digital, data & analytics
  • In-depth knowledge of online marketing tools and technology
  • Excellent understanding and knowledge of social media platforms/ website development
  • Has ability to work comfortable with data
  • Professional writing skills, strong presentation capabilities (proven media relations skills)
  • An independent worker that works well on a team and can be proactive and a self-starter
  • Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner

Please be informed that only candidates who make good impression through his/her written self-introduction will be contacted for further steps.

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