Ogilvy

Social Strategist

Posted Date 7 days ago(23/06/2022 5:24 AM)
Job ID
2022-12287
# of Openings
1
Department
New Business
Client
TCCC

Overview

Strategic management of branded social media accounts working with a team of data analysts, content creators and planners. You will be hired to work as a key social strategist for a leading global beverage account in Japan, consisting of a portfolio of some of the world’s most iconic drinks brands.

The successful candidate will take the lead on campaign strategy as well as content, implementation, and reporting. The candidate will work closely with the wider strategy, account, and creative teams of the social to ensure we are delivering best-in-class social media marketing, helping to build the brand, make it more relevant for consumers and create campaigns that standout. While the executional focus should be on social media, we are looking for an integrated thinker, well versed in the strategic discipline of SNS Account Planning, who puts the consumer at the heart of everything she or he does. 

The role will suit somebody with social media management, editorial, and campaign planning experience who is looking to develop its own skills and experience whilst working with a team of digital and social specialists at a high-quality focused social content team.

Responsibilities

  • Develop, implement, and manage our social media strategy
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Sprinklr
  • Track and analyze social listening and trend studies to provide effective solutions for content optimization, by leading performance analysis.
  • Work in multidisciplinary team with copywriters, creators and designers 
  • Collaborate with Client Marketing, Sales and Product Development teams when needed and respond to comments, questions, and opportunities in social media channels.
  • Bring your passion for and knowledge of social media marketing to support the wider strategy team and agency with ideas, expertise and guidance.

Qualifications

Skills and Experience Required

  • 4/5 years of experience as a Social Media Strategist or similar role
  • Excellent knowledge of Instagram, Twitter, Line and other social media best practices
  • Tiktok experience/knowledge/passion is highly desirable
  • Good understanding of social media KPIs with a focus on organic reach
  • Proven ability to plan and create impactful campaigns in social media
  • Leads, social listening, proactively tapping into cultural trends/conversations and nuances finding sparks before it happens.
  • Experience of managing social media channels and campaigns with the ability to show the impact your management has had on the success of these channels.
  • Comfortable with numbers as well as words – able to produce monthly reports on impact and to describe this performance to clients. An experience of using social media insight tools and platforms is essential (e.g., IG, Twitter)
  • Ability to write inspiring, single minded creative briefs independently
  • Can construct a persuasive argument in writing or via a presentation
  • Social/Digital platform analysis
  • Social Listening for insight gathering and campaign evaluation (e.g., via Sprinklr)
  • Comprehensive understanding of research and insight gathering methods (e.g., primary, secondary, quant, qual)
  • Familiar with all the latest social developments and changes, with a clear opinion on how social fits into wider consumer experience and touch points

Personal attributes

  • Collaborative team player, open minded, transparent and non-political
  • Relentlessly curious about people, technology, brands, design and business
  • Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
  • Able to balance a strong point of view with an ability to listen, learn and adapt
  • Energized by doing the right thing for our clients; solution and results focused
  • Positive, enthusiastic, unflappable
  • Strong motivation and drive to succeed

Language skills

  • English (Fluent, minimum conversational)
  • Japanese

 

  

Geometry Ogilvy Japan is an equal opportunity employer. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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