As a senior engagement strategist, you are integral to your team. You independently run the “day to day” projects and briefs with some guidance. Creatives and suits look for you to help them prove an argument or flesh out a brief. Management knows you can be trusted to establish and substantiate a point of view. You learn to present to clients with authority, “front” meetings and take ownership of projects and their outcomes. You know the basics and collaborate with other strategy disciplines (data, brand, social). Other planners look to you for advice.
You’ll be framing arguments, building ideas and developing a presence.
Your focus as a Senior Engagement Strategist:
The skills you learn and apply:
The qualities that will make you successful:
You’re ready to move up when you can position build a multi-touchpoint messaging plan. You can develop action plans and lead large projects, pitches or small accounts. You have the ability and maturity to take on an “apprentice.” You understand different ways communications work and can tailor solutions to different problems. You are a creative problem solver who cracks the nut.