Ogilvy

Account Director

Posted Date 1 month ago(22/08/2022 9:36 AM)
Job ID
2022-12599
# of Openings
1
Department
Client Service

Overview

  • The Account Director has a key role in maintaining the client’s stability and influences their potential growth. As for the initial assignment, candidate is expected to look after the brands in both Premium alcohol and Tobacco category. Assignment may or may not be changed due to overall business situation.
  • The Account Director is responsible for maintaining strong client relationships and for the output of excellent marketing/advertising/PR (online and offline) activities and creative strategies.
  • The Account Director must use his/her experience and discipline to drive constant improvement. The job scope covers: client service, development of customer insights based on data, development of communication strategies and campaign plans, supervision of campaign executions, project management, quality controls, reporting, and team management..

Responsibilities

Client Management

- Be a partner of client, looking at same direction, facing issues at same level to establish trustful relationship with clients

- Work tirelessly with delivery teams and clients to guarantee the quality of deliverables

- Work should be hands-on to ensure its quality of output

- Develop a comprehensive understanding of the marketplace and our client’s business including various media and distribution channels

- Proactive engagement with senior and mid level clients to improve existing services, in order to drive profitable client relationships

- Management and handling of key client briefs, projects and requests, including the refinement of the above, while being congnizant of the political climate facing clients

- Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.

- Key person supervising the excellence of projects; effectively manage and interpret client feedback; guide/lead Account Managers and Account Executives, and relevant internal/external team members to implement projects smoothly and effectively

- Find opportunities within existing clients to deepen relationships

- Financial control of billings and 3rd party costs, regular update to both client and internal finance team with forecast

- Resolve issues for clients, know when to step in, and protect team issues caused by GOJ or even by clients

- Cultivate high-level contacts within business and industry relations

- Lead major offline activities/events and overall quality control

- Proactively participation to pitches when required in at least two pitches a year

- Be up to date with both the agency’s and industry’s best practices and translate that into actions

Strategy

- Provide account planning and strategic support to key clients

- Help guide clients with communication planning within GOJ but also as part of an IMC/multiple agency relationship

- Fights to ensure brand-building ideas that translate into great work, ensuring that all strategy is understood by discipline teams

- Understand industry/market trends and the success factors critical to the organization’s long-term sustainability and competitiveness

- Ensure that teams are using the right strategy resouces, knowing when to pull in brand planning, a digital strategist or technologist, or key players from any other disciplies to form multidiscipline teams around a common client challenge

Creative Leadership

- Drive the right Client briefs for internal stakeholders, mainly strategy, creative and delivery teams

- Take ownership of the quality of creative responses in conjunction with Creative Director

- Ensure creative team motivation and working processes

- Oversee project briefings (both written & actual briefing) & client approval

- Provide creative judgement

Leadership & People Management

- You are THE account leader, go-to person, responsible for managing a broad team of account management

- Be the first stop in resolving problems raised by Account Managers and Executive

- Work with BD/GAD to project future account team personnel requirements and overcome any existing issues

- Take ownership of all projects, lead by example, and clearly demonstrate to other domains expectations from them and the client

- You are a partner: demonstrate partnership to program management teams and other counterparts, not just only GOJ internal team members, but also partner WPP agencies or production house

- You are a mentor: take an active interest in the needs and career paths of team members, provide them feedback, and make assignments that give them opportunities to grow

- Abide by the WPP code of business conduct

Qualifications

Language Capability: Fluent or Native in both English and Japanese in order to ensure smooth communication to various stakeholders

- 6+ years of experience in communications or related field; industry experience preferred

- Team-leading experience

- Excellent writing skills, strong presentation capabilities (proven media relations skills)

- Strong verbal and presentation skills with the ability to speak knowledgably with high level executives internally and with Clients

- Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner

- Advanced knowledge of working software (Word, Excel, PowerPoint, etc.)

- Significant experience in all 360 practices (digital, web, mobile, social, brand strategy, UX, Video, Content, TV, Print, OOH, Media, etc)

- Educational Background: Bachelor's Degree with a major in marketing, communications, advertisement, media, digital, public relations, etc.

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