Director, Creative Ops

Posted Date 2 weeks ago(24/11/2022 3:37 AM)
Job ID
# of Openings
Program Management


Implementation and on-going optimisation of a high-impact creative operations framework enabling low-touch and multi-speed workflows to deliver best-in-class creative solutions more efficiently. Using a data-informed and technology-enabled approach, the DCO will work closely with Creative and Delivery leadership to strategically plan, assign and manage the group’s Creative talent in real-time. There are three main areas in which the DCO will implement this framework:


  • Strategic input on the ‘SHAPE’ of the Integrated Creative department to ensure we build and continuously evolve our creative skills in-line with our current and future client/industry needs
  • Real-time and data-informed approach to capacity and utilization management to ensure maximum productivity and billability – maintaining an up-to-date view of Creative capacity and allocation using 10,000 Feet platform as the SINGLE SOURCE OF TRUTH
  • Facilitate a weekly resource planning meeting with the PMO to better grasp the scope/volumes of work by client to recommend effective resource structures
  • Strategic planning, allocation and management of all Creative talent based on brief requirements and budget allocations
  • Proactively work with the PMO to shift and reprioritize projects to allow for out of scope, unforeseen and urgent/reactive projects
  • Enable cross-border resource planning and sharing between SG and MY with a clear and effective process
  • Strategic load-balancing for each individual to avoid excessive overtime and enable better work/life balance for the team, including enabling the timely utilization of departmental leave entitlements to reduce risk/liability to the company without compromising critical timelines
  • Strategically plan and manage resources to minimize freelance engagement and help reduce freelance spend year-on-year
  • Build and maintain a database of local Creative talent across all creative disciplines for future permanent and freelance hires
  • Facilitate and aid in the on-going career conversations and development plans for the team in a timely fashion

  • Champion the agency core process – Think, Create, Realise & Optimise
  • Implement/optimise creative workflows and processes to deliver best creative outcomes, with greater efficiency and speed
  • Implement a brief review and validation process to ensure all briefs are clear, complete and can be delivered within set timeline and budget, for each round/phase of the process
  • Implement and enforce a creative scope-creep management process in collaboration with PMO to ensure effective and efficient use of time and budget for each project:
    • allocated rounds of amends
    • ‘debrief’ vs ‘re-brief’
    • ‘additional’ scope and deliverables
  • Enable/facilitate the inclusion of Production experts throughout the creative process from the start to help inform/influence outcomes with best practices and methodologies, production innovation, partnerships, collaborators and technology (when and where applicable/appropriate)
  • Work closely with Delivery and Production leadership to enable dynamic creative and smart production workflows and platforms to increase consistency, efficiency and output capacity
  • Implement and manage a Quality Assurance (QA) process to ensure all briefs or delivered on brief and on brand, first time, every time
  • Enforce a timesheet completion and compliance process to ensure all Creative timesheets are updated on a weekly basis
  • Actively participating in the scoping process with the PMO to recommend effective resource structures based on client requirements vs forecasted revenue or project budgets
  • Deep understanding of client revenue forecasts and margin targets to effectively assign Creative resources – right skills, right levels, right quantities
  • Real-time management and reconciliation of project-level creative budgets to minimize unplanned/unsanctioned investments in additional creative time/talent
  • Manage the ‘pre-approval’ investment process to ensure all additional resources (internal or freelance) are approved PRIOR to committing to overall project budgets and delivery timelines
  • Help create and manage benchmarks for creative freelance rates, and implement an effective freelance engagement process for the sourcing, approval and activation of freelancers with PMO, Finance, IT and HR
  • Generate and distribute weekly creative utilization analysis to Creative and Delivery leadership, based on system-generated report templates from 10,000 Feet




  • Excellent communicator – verbally and otherwise
  • Strong negotiation skills – positive, empathetic and solutions focused
  • Highly resourceful – collaborative, responsive and accountable
  • Process driven, yet flexible
  • Strong relationship management and conflict resolution skills
  • Great understanding of integrated, omnichannel campaign development processes – Think, Create, Realise & Optimise
  • Super organized and deadline focused – meeting all internal and external project milestones
  • Creative scope management skills – monitor and manage internal approve loops to prevent creative scope-creep
  • Financially aware and savvy – own and effectively manage budget allocations for Creative department and resources
  • Strong presentation skills for process training and induction presentations
  • Great understanding of Production, Art Buying, Studio and Craft processes


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