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Campaign Executive

Campaign Executive

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More information about this job


Social.Lab leverages the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant and engaging and to drive business results. In Singapore, we strengthen the Ogilvy social offering with in-depth expertise in media tactics, Social CRM and Social Performance campaigns. We function seamlessly with other Ogilvy disciplines. We have teams of experts across Europe, North America, Middle East and South East Asia. Our regional portfolio includes clients such as: IBM, Hilton, Qantas, Nestle, etc.



The Campaign Executive is responsible for the execution, optimization and reporting of Paid Social Media campaigns. The ideal candidate should demonstrate a strong understanding of the Social Media landscape. Any previous experience in a media agency is a plus.


The candidate will be evaluated based on his/her professional attitude, qualifications and technical skills acquired during any previous experience.


Responsibilities and duties

The key responsibilities of the Campaign Executive include:

  • Executing paid Social Media campaigns (media allocation, tagging, pixel implementation, targeting creation, buying set-up, etc.).
  • Ensuring creative assets provided are in alignment with the social ad specifications and best practices.
  • Implementing optimization strategies in accordance to campaign KPIs and performances.
  • Sharing weekly reporting and campaign insights with clients.
  • Assisting the Social Media Strategist with final campaign reports and quarterly-based reviews.
  • Updating budget trackers.

The Campaign Executive is also the main point of contact for clients regarding daily enquiries.


Skills set

·         Analytical

·         Excellent written communication

·         Professionalism

·         Teamwork

·         Organization skills

·         Strong Computer literacy (Office suite)

·         Interpersonal sensitivity

·         Campaign planning

·         Flexibility

·         Time management

·         Numeracy

·         Lifelong learning

·         Social Media

·         Multi-tasker



  • University Degree (preferably in Communication, Advertising, Marketing or Business).
  • 1-2 years of experience in Paid Social Media campaign management. Previous experience in Paid Social Media agency is a plus.
  • Proven track record in managing successful Paid Social Media campaigns.
  • Proven ability to learn and work fast and independently.
  • Good knowledge of overall Paid Media ecosystem.