• Social Media Strategist

    Posted Date 5 months ago(05/12/2017 12:19 AM)
    Job ID
    # of Openings
    Applicant Type
    No Restrictions
  • Overview

    Company description

    Social.Lab leverages the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant and engaging and to drive business results. In Singapore, we strengthen the Ogilvy social offering with in-depth expertise in media tactics, Social CRM and Social Performance campaigns. We function seamlessly with other Ogilvy disciplines. We have teams of experts across Europe, North America, Middle East and South East Asia. Our regional portfolio includes clients such as: IBM, Hilton, Qantas, Nestle, etc.



    The Social Media Strategist should ideally have 2-4 years of extensive and in-depth paid social experience. Being an expert in his/her field, the candidate should have a thorough understanding of how social plays in the bigger ecosystem and craft effective strategies leveraging on insights, technologies and paid media expertise. He/she works closely with the client’s team to propose solutions to business challenges with recommended programs and tactical Paid Social activations.


    The candidate will be evaluated based on his/her professional and technical skills as well as previous experience in the marketing and advertising industry. Any previous experience in a media agency is a plus.


    Responsibilities and duties

    The key responsibilities of the Social Media Strategist include:

    • Developing and managing paid Social Media strategies from end to end (goals and KPIs definition, audience segmentation modeling, creative assets validation, tracking and tagging blueprint, A/B testing set-up and reporting).
    • Leading Paid Social Media strategies on defined clients.
    • Defending Social Media strategies and campaigns’ reporting in front of clients.
    • Ensuring the delivery of best-in-class Paid Social Media expertise.
    • Being the go-to technical expert on all paid social campaigns.
    • Working closely with clients and internal stakeholders to grow the Paid Social offering.
    • Coaching Campaign Executives and Interns by providing ongoing guidance, support and training.
    • Supporting Senior Social Media Strategists and the Social Media Director with new businesses.
    • Developing and nurturing the publisher relationships (Social Media platforms).

    Skills set

    ·         Data analytical skills

    ·         Excellent written and verbal communication

    ·         Professionalism

    ·         Teamwork

    ·         Organization skills

    ·         Strong Computer literacy (Office suite)

    ·         Interpersonal sensitivity

    ·         Project planning

    ·         Flexibility

    ·         Time management

    ·         Numeracy


    ·         Proactivity

    ·         Entrepreneurship/ Innovation

    ·         Motivational

    ·         Action planning

    ·         Confidence

    ·         Decision making

    ·         Creativity

    ·         Team management

    ·         Basic accounting

    ·         Lifelong learning




    • University Degree (preferably in Communication, Advertising, Marketing or Business).
    • 2-4 years of experience in paid social campaign management. Previous experience in a media agency is a plus.
    • Proven track record in building successful and sophisticated Paid Social Media strategies. Experience building integrated channel strategies is a plus.
    • Proven ability to multi-task and work independently while being an effective team worker.
    • Prior experience in inter-agency collaboration.
    • Previous experience in managing Paid Social campaigns from end to end.


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