• Brand Consultant / Brand Strategist

    Posted Date 9 months ago(25/01/2018 5:45 AM)
    Job ID
    # of Openings
    Multiple Clients
  • Overview

    Consultants work with a team of analysts to support the media teams and clients in the intelligent use of data. They lead clients along a path of continual learning and campaign improvement


    Major facets of the role include:

    • Using data efficiently to drive actionable insights
    • Presenting information in a manner that is both easy for a lay-person to understand as well as statistically sound


    • Development of strategic concepts for brands
    • Helping / preparation for client presentations
    • Market and competitor research, consumer behavior
    • Develop and communicate innovative and effective branding strategies and concepts
    • Identify marketing issues, assess client offerings and current customer engagement strategies to understand the implication for the customer
    • Determine opportunities to be addressed through research and analyze trends/results to determine strategic implications
    • Client facing role with frequent interactions with marketing and business clients; 
    • Develop and maintain long term client relationships and seek opportunities to develop new relationships
    • Ensure regular communication with client partners and Brand Union leadership team; keen to always share work for feedback
    • Act as a critical member of the client account team at Brand Union, provide guidance and expertise for optimal strategic output in client deliverables


    • 3-5 years experience in a consultant or analytical role
    • Branding and/or marketing consultancy experience/background
    • Ability to manage time effectively to set and meet client deadlines across multiple projects simultaneously
    • Must be a team player with experience working on a cross-functional team
    • Excellent written and verbal communication skills (including presentation skills)
    • Supervisory and client-facing experience
    • Self-starter, comfortable initiating and working independently, but also able to collaborate across disciplines, and client and agency teams
    • Support leadership team with overall team communications, when required
    • Help mentor junior members of the team
    • Facilitate internal learning and development through training and workshops (for strategy and across functions)
    • Encourage learning and sharing of ideas across the network
    • Excellent understanding of all branding deliverables and associated disciplines such as positioning, architecture, messaging, segmentation, research, engagement and experience
    • Excellent communication skills, both written and verbal
    • Educated to at least Bachelor degree level


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