Brand Consultant / Brand Strategist

Consultants work with a team of analysts to support the media teams and clients in the intelligent use of data. They lead clients along a path of continual learning and campaign improvement

Major facets of the role include:

• Using data efficiently to drive actionable insights
• Presenting information in a manner that is both easy for a lay-person to understand as well as statistically sound

• Development of strategic concepts for brands
• Helping / preparation for client presentations
• Market and competitor research, consumer behavior
• Develop and communicate innovative and effective branding strategies and concepts
• Identify marketing issues, assess client offerings and current customer engagement strategies to understand the implication for the customer
• Determine opportunities to be addressed through research and analyze trends/results to determine strategic implications
• Client facing role with frequent interactions with marketing and business clients; 
• Develop and maintain long term client relationships and seek opportunities to develop new relationships
• Ensure regular communication with client partners and Brand Union leadership team; keen to always share work for feedback
• Act as a critical member of the client account team at Brand Union, provide guidance and expertise for optimal strategic output in client deliverables

• 3-5 years experience in a consultant or analytical role
• Branding and/or marketing consultancy experience/background
• Ability to manage time effectively to set and meet client deadlines across multiple projects simultaneously
• Must be a team player with experience working on a cross-functional team
• Excellent written and verbal communication skills (including presentation skills)
• Supervisory and client-facing experience
• Self-starter, comfortable initiating and working independently, but also able to collaborate across disciplines, and client and agency teams
• Support leadership team with overall team communications, when required
• Help mentor junior members of the team
• Facilitate internal learning and development through training and workshops (for strategy and across functions)
• Encourage learning and sharing of ideas across the network
• Excellent understanding of all branding deliverables and associated disciplines such as positioning, architecture, messaging, segmentation, research, engagement and experience
• Excellent communication skills, both written and verbal
• Educated to at least Bachelor degree level