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Senior Account Director

Senior Account Director

Job ID 
# of Openings 
Posted Date 
BAT Indonesia
Applicant Type 
No Restrictions

More information about this job


The Senior Account Director is intensely involved in and responsible for managing the Agency’s business for the Client on a day to day basis and is responsible for making sure the accountis running smoothly. To do this the Senior Account Director must thoroughly understand the Client’s business and be an effective spokesperson for the brand.


This role manages creative development from Client brief through to production, and should deliver motivating and insightful strategies and powerful creative ideas which are professionally implemented at every traditional and non traditional consumer touch point.

The Senior Account Director is expected to effectively lead, inspire and direct their team to achieve the highest standards of service to the Client. This includes mentoring and coaching the Account Executive and / or Account Manager to ensure excellent administration of the account.


Reports to: Business Lead
Direct reports: Account Manager and Account Executive
Role location: Jakarta
Local (End-Market) roles will be focussed on operational planning, execution and
implementation of solutions in the local market.

Key Stakeholders:
Note - this should not be seen as a definitive list as stakeholder groups might vary from time
to time and according to changes in organisational structure and client relationships.



  • Agency Management Team
  • Agency Operations Team
  • Agency Global Network


  • Group Brand Manager
  • Head of Trade
  • Head of Brand
  • Finance
  • Legal, CORA
  • BAT Personnel

Needs to Be - Personal Attributes
A leader – you model behaviour that inspires others towards excellence and to upholding the shared vision of the team and organisation. You show initiative and anticipate issues in order
to overcome obstacles
Committed to excellence – professionalism and quality underpins all that you do. You demonstrate enthusiasm and pride in ensuring that all outputs reflect or exceed best practice (internal and external) and you strive to improve yourself and the organization. You promote
the exchange of information about successes and lessons and encourage your colleagues to do the same. You have the ability to see the ‘bigger picture’ and understand and contribute to
longer term objectives, while still delivering day-to-day excellence.
A creative thinker – you are entrepreneurial, you regularly demonstrate initiative and innovation in your thoughts and actions and you recognize and maximize opportunities for the client/s, the organisation and your team.
Inspiring in relationships – the quality of your work and your interpersonal skills inspire confidence in all key stakeholders, internal and external. You actively foster respectful, productive and supportive working relationships within the organization and with the client/s.
A quality communicator – you speak and write clearly and to a high professional standard.
You listen to clients, staff and colleagues and are responsive to requests and queries. You
make appropriate contributions to team discussions and contribute to a positive team spirit.
Resilient – you can tolerate a pressured environment and you have the ability to give and receive constructive feedback.


Needs to do - Key Accountabilities



  • Manage all budgeting / estimates / invoicing, internally and with the Client.
  • Contribute to the financial performance of the business unit.


  • Ensure all briefings, strategic and creative development internal processes and
  • logistics are managed within the required Agency resources and timeline


  • Prepare and/or approve all status update / project evaluation / reconciliation reports
  • Support the Account Manager in the preparation of reports required

Stakeholder Relationships

  • Establish and maintain excellent working relationships with all stakeholders including
  • internal, Clients, and third party suppliers
  • § Manage all contact between the Agency and the Client.

Customer Awareness

  • Contribute significantly to strategic thinking and provide input and added value to key agency work focusing on the long term view.
  • Guide and control the strategic direction of each brand or account and initiate strategy reviews
  • Proactively engage the Client in communication initiatives and maintain an excellent rapport with the top decision makers
  • Represent and merchandise the client’s business within the Agency.

Creative Excellence

  • Brief and motivate Creatives and assist them to develop in-depth knowledge of Client/s’ strategic issues
  • Evaluate whether Creative is in accordance with the brief and offer actionable advice for improvement
  • Initiate, recognise and encourage outstanding, brand-building creative ideas

Team Management

  • Develop and nurture team spirit and morale between team members and stakeholders
  • Manage personnel planning, recruitment, evaluations, training and promotions for your team employees.
  • Ensure high quality work of the account service team and provide on the job training and mentoring.

Organisational Effectiveness

  • Contribute significantly to the growth and the development of the organisation, in terms of business success as well as efficiency and effectiveness of internal systems and processes
  • Seek and identify additional revenue opportunities for the Agency.

Corporate Governance

  • Ensure compliance with corporate policies in all team activities


Needs to Have - Qualifications and Experience / Skills and Abilities

Qualifications and Experience

  • Relevant tertiary qualifications – minimum degree level
  • 5+ years experience in a FMCG company in a sales and marketing environment
  • Significant experience in launching and developing brands
  • Significant experience managing team activities on time and within budget
  • Significant experience and application of team building, development and coaching activities
  • Experience generating proposals for improving the client’s end market approach, which are acceptable to the Client and internal senior management
  • Experience in developing and delivering effective, persuasive and professional presentations
  • Practical knowledge of contemporary global communications issues

Skills and Abilities

  • Interpersonal skills to build valuable relationships with the team and Clients
  • The ability to manage up and down and inform / involve all stakeholders on key issues
  • The ability to differentiate between urgent operational issues and longer term strategic opportunities and the appropriate actions to approach these
  • The ability to look for alternatives and contingencies to operate strategically.
  • A thorough understanding of all dynamics operating in the market and the consumers relationship with the brand
  • Ability to sustain a creative environment from the conceptual stage through to delivery
  • Financially astute within a commercial environment
  • An influential and effective communicator in written, verbal and personal presentation formats