AVP, Campaign Management
The AVP will be seconded to a bank, and will report directly to the SVP and work closely with the team and Stakeholders to ensure that each individual team/departments’ interests are balanced and well managed when developing & executing the Marketing campaign plans. Internally, the job holder needs to adhere to Marketing’s 3-steps process. All Marketing materials produced will require clearance from SVP followed by Brand, Compliance & legal with stakeholders’ concurrence on the positioning on major campaigns. Externally, she will be required to work with media & creative agencies within allocated budget to ensure briefs & expectations are being communicated clearly.