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Brand Strategist

Brand Strategist

Job ID 
2018-2756
# of Openings 
1
Posted Date 
06/02/2018
Department 
Consulting
Client 
..
Applicant Type 
..

More information about this job

Responsibilities

• Development of brand strategies from inspiration to execution:

o Source and apply business and consumer data to gain data-driven and compelling insights to address client business issues.

o Crafts creative briefs and provides clear persuasive briefings to Creatives.

o Recommends and implements research that will aid in the consumer insight gathering and strategic process.

o Represents the consumer in client meetings and presents research/strategy findings.

o Utilize Ogilvy planning tools to facilitate direction and discovery, identification of opportunities and strategy development (understand business ambition map customer journeys, write briefs), and measurement (defining key brand KPIs).

o Collaborate with accounts and creative teams to guide the generation of ideas, development, and presentation of creative work, and steer implementation of strategy to results.

o Integration/alignment of communication solutions to total brand communication/campaign plans across channels

 

• Manage day-to-day planning duties for accounts handled.

 

• Build yours and the agency’s reputation through 1 to 2 POV articles every year

Qualifications

• Three+ years of experience in at least one aspect of strategic planning or related field.

• Bachelor’s degree

• Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.

• Ability to work directly with clients and develop relationship as a trusted advisor on behalf of the agency.

• Ability to work simultaneously across multiple clients and projects

• A self-starter, able to work independently: shaping and delivering your own projects

• Creative mind: Has the ability to not just brief creative teams but to be an active partner in the creative development, from ideation to execution.

• Great speaker and storyteller: Ability to present complex strategies and frameworks in a simple and engaging way.

• Curiosity: Has a desire to know more, and is open to all possibilities. Looks beyond the obvious to ask “why?”, with a strong interpretation of information, and synthesizing it into a compelling point of view: spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.

• Courage: Shows bravery in making decisions and stands by values and beliefs

• Persistence: Shows determination to achieve the right results.