• Sr. Brand Strategist

    Posted Date 1 month ago(16/04/2018 11:25 PM)
    Job ID
    2018-2756
    # of Openings
    1
    Department
    Consulting
  • Responsibilities

    • Development of brand strategies from inspiration to execution:

    o Source and apply business and consumer data to gain data-driven and compelling insights to address client business issues.

    o Crafts creative briefs and provides clear persuasive briefings to Creatives.

    o Recommends and implements research that will aid in the consumer insight gathering and strategic process.

    o Represents the consumer in client meetings and presents research/strategy findings.

    o Utilize Ogilvy planning tools to facilitate direction and discovery, identification of opportunities and strategy development (understand business ambition map customer journeys, write briefs), and measurement (defining key brand KPIs).

    o Collaborate with accounts and creative teams to guide the generation of ideas, development, and presentation of creative work, and steer implementation of strategy to results.

    o Integration/alignment of communication solutions to total brand communication/campaign plans across channels

     

    • Manage day-to-day planning duties for accounts handled.

     

    • Build yours and the agency’s reputation through 1 to 2 POV articles every year

    Qualifications

    • Three+ years of experience in at least one aspect of strategic planning or related field.

    • Bachelor’s degree

    • Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.

    • Ability to work directly with clients and develop relationship as a trusted advisor on behalf of the agency.

    • Ability to work simultaneously across multiple clients and projects

    • A self-starter, able to work independently: shaping and delivering your own projects

    • Creative mind: Has the ability to not just brief creative teams but to be an active partner in the creative development, from ideation to execution.

    • Great speaker and storyteller: Ability to present complex strategies and frameworks in a simple and engaging way.

    • Curiosity: Has a desire to know more, and is open to all possibilities. Looks beyond the obvious to ask “why?”, with a strong interpretation of information, and synthesizing it into a compelling point of view: spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.

    • Courage: Shows bravery in making decisions and stands by values and beliefs

    • Persistence: Shows determination to achieve the right results.

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