Marketers have never had so much data at their disposal - and they’ve never been more at a loss as to how to use it. This leads to lost opportunities at best, and ineffectual, brand-devaluing efforts at worst.
The Data & Effectiveness team helps make brands matter by leveraging the right data assets in the right way in order to make more inspired decisions for our brands. Better decisions means creating more effective work more consistently. It means learning from the past to be better at influencing the future. It means looking for data-backed evidence on how to drive better business results. And it means more value for the agency - now and in the long run.
For us to harness data, we need to understand what it means. Our Analysts arm our teams by arming them with that understanding, and drawing useful implications that inspire the work.
The Analyst’s core responsibility is to our teams are consistently equipped with the necessary evidence to inspire decisions for our clients.