Ogilvy

  • Associate Creative Director/Creative Director (Copy)

    Posted Date 8 months ago(12/03/2018 10:58 PM)
    Job ID
    2018-2948
    # of Openings
    2
    Department
    Creative
    Applicant Type
    No Restrictions
  • Overview

    We are looking for a ACD/CD with a background in Copywriting to complement our existing Creative team. The ideal candidate will be from the advertising industry, will have good people management skills and a passion for the business.

     

    As an ACD/CD, you are the great communicator. It is your task to take a clients’ business problem and create a solution that not only communicates the key facts to the reader in a clear and concise manner – but also in an unconventional and resounding way. Whatever medium you are in, you must cut-through every other communication and inform, entertain or create news appeal in such a way as to actively engage the reader and force them through a compelling argument to act. Do this successfully, time after time, and your main role as senior copywriter has been done.

    Responsibilities

    Job Scope

     

    Experience in ATL, BTL and on-line (e.g. email and websites)
    Strong preference to those who have experience in writing for B2B business.
    Ability to take briefs from clients with complex subject matter and turn it into a solid piece of marketing communication
    Ability to work on multiple projects at any one time
    Strong presentation skills
    Provide work samples that include long body copy for BTL and / or on-line

    Creative Thinking

    Think conceptually and solve business problems presented by the client
    Understand the importance of the “big idea” and how well the work reflects it within the framework of the clients’ brand
    Understand the marketing objectives and demonstrate an ability to deliver the “message” through design
    Create and conceptualize multiple concepts for new assignments
    Write strategically sound creative copy that compels consumer change
    Contribute to the communication, demonstration and evolution of the Ogilvy creative product to clients at the highest possible standard
    Interact with the client and account management to gain a total understanding of the client’s business strategy and the market in which it is competing
    Provide formal feedback for performance evaluations of team members at the close of a project
    Assist in the recruitment and development of the creative team
    Support, prepare and present new business development and project presentations
    Contribute to the constantly evolving Ogilvy portfolio of communication excellence
    Ability to guide and mentor junior creative talent in developing their creative talent
    Independent leader who can take a brief, assign the appropriate team and lead conceptualizing the “big idea”

    Qualifications

    QUALIFICATIONS:

    • Minimum 8 years writing experience, preferably in an agency
    • Degree holder
    • Some of the greatest copywriters of all time have been students of life, masters of common sense and people who fundamentally ‘get it’. In most cases, all they need to learn is how to sell and how to speak (and write) in the voice of the client. That takes time
    • As a benchmark, it is suggested that potential hires have 2 to 4 years of experience writing copy for advertising/marketing agencies
    • Ideally, higher education in English or work experience in journalism-related field. Relevant life experience and training may be substituted.
    • A strong portfolio of big ideas – well written
    • Basic knowledge of appropriate hardware (Mac and/or PC) and software (Microsoft Word, etc.)
    • Thorough understanding of one-to-one communications – on and offline
    • Ability to reach various audiences, using a range of voice, style and format.
    • A natural and intuitive researcher
    • Proven ability to manage and organize multiple tasks and meet deadlines
    • Habitually on top of inspiring, cutting-edge trends and developments
    • Experience working with and selling to clients
    • Strong time management and creative resource management capabilities
    • Ability to direct and multi-task effectively under pressure.
    • Excellent written and verbal communications
    • Attention to detail
    • Sense of humor. Some of the greatest communications are often the funniest. If you’re not funny, how could you even think of writing them?

    Industry

    • Marketing and Advertising
    • Communications
    • Digital

     

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