We are looking for a ACD/CD with a background in Copywriting to complement our existing Creative team. The ideal candidate will be from the advertising industry, will have good people management skills and a passion for the business.
As an ACD/CD, you are the great communicator. It is your task to take a clients’ business problem and create a solution that not only communicates the key facts to the reader in a clear and concise manner – but also in an unconventional and resounding way. Whatever medium you are in, you must cut-through every other communication and inform, entertain or create news appeal in such a way as to actively engage the reader and force them through a compelling argument to act. Do this successfully, time after time, and your main role as senior copywriter has been done.
Experience in ATL, BTL and on-line (e.g. email and websites)
Strong preference to those who have experience in writing for B2B business.
Ability to take briefs from clients with complex subject matter and turn it into a solid piece of marketing communication
Ability to work on multiple projects at any one time
Strong presentation skills
Provide work samples that include long body copy for BTL and / or on-line
Think conceptually and solve business problems presented by the client
Understand the importance of the “big idea” and how well the work reflects it within the framework of the clients’ brand
Understand the marketing objectives and demonstrate an ability to deliver the “message” through design
Create and conceptualize multiple concepts for new assignments
Write strategically sound creative copy that compels consumer change
Contribute to the communication, demonstration and evolution of the Ogilvy creative product to clients at the highest possible standard
Interact with the client and account management to gain a total understanding of the client’s business strategy and the market in which it is competing
Provide formal feedback for performance evaluations of team members at the close of a project
Assist in the recruitment and development of the creative team
Support, prepare and present new business development and project presentations
Contribute to the constantly evolving Ogilvy portfolio of communication excellence
Ability to guide and mentor junior creative talent in developing their creative talent
Independent leader who can take a brief, assign the appropriate team and lead conceptualizing the “big idea”