Focuses on the visual side of the creative being developed for various client requests. Handles design, type, photography, layout, color, shape, and the overall visual esthetics under the guidance of senior creative team. Ensures agency success by owning the creation of designs that are consistent with client branding guidelines, client goals, and company procedures.
Reports to: Executive Creative Director
Direct reports: Creative Director
Key Client To Be Handled : British American Tobacco, the second largest tobacco manufacturer in the world, operating in 187 markets and it has a long established history and bright and sustainable future. Their ambition is to become the best at ‘satisfying consumer moments in tobacco and beyond’. They aim to do this with superior products, new technologies and from a greater understanding of the future consumers’ needs. BAT possess a wide portfolio of cigarette brands across all price points and distinct consumer segments – premium, lights, menthol, with four global drive brands – Kent, Dunhill, Lucky Strike and Pall Mall. Other well-known international brands include Vogue, Viceroy, Rothmans, Kool, Benson & Hedges, State Express 555, Peter Stuyvesant and John Player Gold Lead. BAT has begun a long journey into the world of product innovations that they feel will be the cornerstone of future market share growth within the category. This includes the acquisition of non- combustible cigarette manufacturers as part of their future strategy. For a more comprehensive picture of BAT do, stand for and is trying to achieve as a global tobacco manufacturer please visit www.bat.com.
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