• Art Director

    Posted Date 1 month ago(22/03/2018 10:41 PM)
    Job ID
    2018-2995
    # of Openings
    1
    Department
    Creative
    Client
    BAT
    Applicant Type
    Citizen only
  • Overview

    Focuses on the visual side of the creative being developed for various client requests. Handles design, type, photography, layout, color, shape, and the overall visual esthetics under the guidance of senior creative team. Ensures agency success by owning the creation of designs that are consistent with client branding guidelines, client goals, and company procedures.

     

    Reports to: Executive Creative Director

     

    Direct reports: Creative Director

     

    Key Client To Be Handled : British American Tobacco, the second largest tobacco manufacturer in the world, operating in 187 markets and it has a long established history and bright and sustainable future. Their ambition is to become the best at ‘satisfying consumer moments in tobacco and beyond’. They aim to do this with superior products, new technologies and from a greater understanding of the future consumers’ needs. BAT possess a wide portfolio of cigarette brands across all price points and distinct consumer segments – premium, lights, menthol, with four global drive brands – Kent, Dunhill, Lucky Strike and Pall Mall. Other well-known international brands include Vogue, Viceroy, Rothmans, Kool, Benson & Hedges, State Express 555, Peter Stuyvesant and John Player Gold Lead.  BAT has begun a long journey into the world of product innovations that they feel will be the cornerstone of future market share growth within the category. This includes the acquisition of non- combustible cigarette manufacturers as part of their future strategy. For a more comprehensive picture of BAT do, stand for and is trying to achieve as a global tobacco manufacturer please visit www.bat.com.

     

    Who are we:

     

    Geometry Global, the world’s largest and most international brand activation agency, drives conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. (NASDAQ: WPPGY). www.geometry.com

     

    Geometry Global is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits, and great training programs. With the high volume of replies, we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience.

    Responsibilities

    • Attend and participate in all project kick-off meetings with senior Creative team members, Account, Strategy, and Project Management
    • Take notes based on creative brief discussed
    • Ask clarifying questions related to the design and asks questions to understand the assignment
    • Fully understands the assignment and role in the project
    • Provide input on concepting the ideas based on knowledge of current trends, pop culture, and current and past design themes
    • Bring ideas to meetings on how the design could activate
    • Build upon other participants ideas and constructively voice opinion on ideas discussed
    • Partner with a Copywriter or senior Creative team to design and create agreed upon
    • concept based on the creative brainstorm
    • Creates designs based on the brand(s),the brand guidelines, the target audience, and retailers
    • Design logos and sketch out ideas or layouts
    • Identify the correct font and imagery that works best with the idea
    • Understand usage rights of purchased items, such as stock photography and fonts
    • Present work to the Senior Creative team members
    • Work with senior Creative team members to revise design concepts
    • Consult with Creative team to ensure the design is in line with the creative brief
    • Interpret feedback received and utilize to adjust design
    • Prepare and package files correctly for transfer to the next phase (i.e. transitioning a file to the Studio)

    Qualifications

    • Bachelor’s Degree in Advertising, Design, or relevant field
    • 1–3 years of experience in Art Direction
    • Knowledge of Adobe Create Suite and any other relevant applications
    • Knowledge of current trends, pop culture, current and past design themes
    • Ability to communicate clearly, thoroughly, and succinctly both verbally and in written
    • form; Can clearly articulate an idea and the reason(s) behind a specific creative direction
    • Accepts constructive feedback and is able to utilize feedback in work
    • Comprehensive understanding of specified brand(s), brand guidelines, and retailers as
    • they relate to the projects they are working on
    • Understanding of where and how people interact with all kinds of media including: at
    • home, on the go, while shopping, Mobile, Broadcast, Print, Event, New and inventive platforms
    • Stay up-to-date and relevant on current industry trends
    • Actively and effectively managing timelines and deliverables of multiple projects
    • simultaneously, some with short turnaround times

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