• Digital Strategist

    Posted Date 1 month ago(26/03/2018 10:22 PM)
    Job ID
    2018-3039
    # of Openings
    1
    Department
    Consulting
    Client
    All clients
    Applicant Type
    Perm Resident/Citizen only
  • Overview

    As a Digital Strategist you will be responsible for helping our clients set the vision for digital initiatives, operating in a strategic advisor capacity and capable of translating business objectives into actionable, measurable recommendations and requirements.

    As a subject matter expert you will be expected to lead projects on a wide range of digital disciplines from overall digital brand strategy to social, mobile and more specialized areas like CRM and e-commerce.

    You will be part of a dynamic and growing Ogilvy Vietnam’s Strategy & Consulting Team and will be responsible as project leader to involve other specialized consultants like Data & Search consultants each time according to project needs.

    Responsibilities

    1. Digital Strategy Consulting
    2. Social Media Strategy Consulting
    3. Mobile Marketing Consulting
    4. Ecosystem Development & Channel Strategy
    5. Content Strategy Development
    6. Development of Customer Segments/Personae
    7. User Journey Development
    8. Specialized Consulting in areas like CRM & e-commerce
    9. Presentation Development
    10. Development of KPI and Measurement Frameworks
    11. Creative Brief Development
    12. Ensure that all new projects or campaigns are well-briefed and handed over into the business
    13. Working with account teams to help oversee implementation of key projects
    14. Working with Business directors to identify and drive new business opportunities
    15. Creating/supervising client performance reports
    16. Running client workshops
    17. Generating though leadership & best practice initiatives for key clients

    Qualifications

    • Excellent knowledge of the English language
    • Excellent presentation skills
    • Ability to collaborate and work well with others.
    • As project leader involve other more specialized consultants like UX, data & search consultants, depending on the project needs.
    • Strategic thinking ‑ e.g. be able to support the development of a Digital Channel strategy based on target customer segments/personae
    • Linking Strategy with Execution ‑ e.g. be able to translate that strategy towards Digital requirements, and as such develop and deliver a Digital roadmap;
    • Functional knowledge of Digital Channels ‑ e.g. be able to articulate the wide possibilities of Digital Channels for a company (web, social, app, …), either for internal or external use;
    • Ability to contribute to increasing the level of innovation in digital strategy.
    • A passion for digital and an ability to communicate and enthuse others with that passion
    • Solution focused attitude
    • Hard working

     

    EDUCATION/JOB EXPERIENCE

    • Minimum 5 years experience in a related role.
    • Agency background preferred.
    • Bachelors' Degree required, preferably in business or marketing; Masters a plus.

     

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