The Sr. Planner leverages industry knowledge to provide key insights and strategic recommendations for positioning a client's business/products. The Sr. Planner will collaborate with the client and other Ogilvy staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications contact plans. Also, this position will be responsible for providing input throughout the creative development process to ensure all client deliverables are “on strategy”. The Sr. Planner will help define key performance indicators and measurement for programs Ogilvy delivers to ensure that strategies and tactics deliver against client goals and objectives and provide expected returns. The Sr. Planner will also monitor the success of the programs to demonstrate customer value as well as to ensure that the strategy adapts to important client and market changes.