• Account Manager/Senior Account Manager (PR)

    Posted Date 6 months ago(09/05/2018 1:22 AM)
    Job ID
    # of Openings
    Applicant Type
    No Restrictions
  • Overview

    A senior account manager should be an experienced, broadly capable project and
    account manager who handles a wide range of assignments, projects and/or clients with a
    high degree of success and independence. She/he has strong client relationships and is
    considered a company leader. A senior account manager has demonstrated high-level
    professional knowledge and skills. She/he is able to manage several large accounts
    and/or a few smaller ones, with little top cover from her/his Practice Director, as well as
    the staff assigned to the business. She/he should have strong project management,
    budgeting, counselling, programming, people management and business development
    skills with increased emphasis and demonstrated success in building business and
    people. She/he has the confidence and support of client contacts and strong relationships
    with the client organization. As a firm wide leader, a senior account manager
    demonstrates the ability and wherewithal to deliver on our vision, performance
    requirements and growth projections. A senior account manager has strong relationships
    with and the confidence of the client.


    Account Management
    A senior account manager meets all the responsibilities and expectations of an account
    manager and:
    • Sets and manages client expectations.
    • Develops and manages projects/programs, including implementation plans, evaluation
    mechanisms, staffing plans, budgets and timelines.
    • In managing account team ensures that work is delegated to the appropriate
    experience levels within the team structure.
    • Independently handles several accounts and/or major projects, directing much of the
    day-to-day work with assistance from more junior and senior staff as appropriate.
    • Is the client contact for the full account and ensures that agency points of contact grow
    over time.
    • Develops presentations for clients relative to project management/program status.
    • Ensures that the team(s) is appropriately informed and involved in projects.
    • Anticipates and leads in the resolution of emerging account problems.
    • Provides proactive leadership to accounts, staff and clients
    • Ensures profitability on the accounts
    • Ensures that team can articulate and apply agency vision, goals, practice areas and

    Professional Skills
    • Provides leadership in driving a positive work culture.
    • Is a positive role model and mentor for others in the firm.
    • Routinely displays strong people management and development skills.
    • Is able to anticipate problems or issues and respond accordingly.
    • Has depth and diversity of account experience that informs public relations counsel.
    • Has full understanding of public relations and a consistent track record of achieving
    public relations objectives.
    • Understands business trends for industry segment/products, and applies it to the
    clients as well as impact
    • Responsible for overall development of programs based on team input.
    • Directs development of range of materials developed by account team including client
    memos, press releases, speeches, articles, brochures, presentation and collateral
    • Efficiently and effectively plans and manages large-scale events.
    • Develops and guides media relations strategy.
    • Applies specialized industry expertise to client work.
    • Has established a circle of industry editorial, investment community, professional
    and/or third-party group contacts.
    • Has strong presentation skills and demonstrated ability to play a leadership role in a
    wide range of presentation settings.
    • Anticipates and develops solutions to client needs and problems.
    • Provides strong leadership in building effective, productive account teams.

    • Develops accurate project budgets and monitors them effectively.
    • Good understanding of our financial system and effective in managing client budgets.
    • Oversees timely development and distribution of bills and activity reports.
    • Follows-up with clients on collections and other financial and administrative details.
    • Completes timesheets daily and otherwise acts in accordance with company policies
    and procedures and ensures the same for the team.
    • Contributes to forecasting/projections done by more senior managers.
    • Meets billability targets and ensures the team does the same for their levels.
    • Is gaining awareness and understanding of our contractual agreements and their
    impact on agency procedures.

    People Management
    • Participates with senior managers in hiring, assessment and career development
    • Identifies strengths and weaknesses of direct reports and team members, providing
    day-to-day counselling on job performance and career development as appropriate.
    • Manages timely performance appraisals for direct reports.
    • Manages staff to maximize productivity and individual, team and financial

    Business Development
    • Provides leadership in growing existing accounts.
    • Identifies and pursues opportunities for developing new business within and across
    company offices and practice areas.
    • Provides leadership in developing and presenting new business programs for potential
    and existing clients.
    • Ensures that team contributes quality ideas and recommendations for new/expanded
    programs and proposals.
    • Delivers strong analyses, strategy and concepts to new program development.
    • Presents and discusses firm capabilities, based on knowledge of cases, products and
    services and ensures team understanding of this area.

    Initiative and General Management
    • Is familiar with, and supports achievement of, the company’s vision and exemplifies
    the company’s values.
    • Routinely contributes to agency growth and performance as project, team, group and
    agency leader.
    • Manages people in effective, productive manner that also develops their skills and
    loyalty to the firm.
    • Trains staff through regular redbags and develops people to maximum potential.
    • Delegates effectively.
    • Routinely develops and implements solutions when problems arise.
    • Assists peers in problem solving.
    • Leverages talents of colleagues in own problem solving.
    • Routinely seeks and shares information with colleagues.
    • Directs and facilitates others’ contributions to team, staff and client meetings.
    • Displays work ethic and values of the firm in day-to-day behaviour.
    • Routinely invests in building agency and client accounts and resources.
    • Works with senior managers to identify and address supervisory training, leadership
    and career development needs.
    • Continually seeks new ways to learn and improve and contribute.
    • Participates actively in team, staff and client meetings




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