• Copywriter

    Posted Date 5 months ago(23/07/2018 11:21 PM)
    Job ID
    # of Openings
  • Overview

    As a Copywriter, you are the great communicator. It is your task to take a clients’ business problem and create a solution that not only communicates the key facts to the reader in a clear and concise manner – but also in an unconventional and resounding way. Whatever medium you are in, you must cut-through every other communication and inform, entertain or create news appeal in such a way as to actively engage the reader and force them through a compelling argument to act. 


    • Some of the greatest copywriters of all time have been students of life, masters of common sense and people who fundamentally ‘get it’. In most cases, all they need to learn is how to sell and how to speak (and write) in the voice of the client. That takes time.
    • As a benchmark, it is suggested that potential hires have three to five years of experience writing copy for advertising/marketing agencies or lifestyle/culture media outlets
    • Ideally, higher education in English or work experience in journalism-related field. Relevant life experience and training may be substituted.
    • A strong portfolio of big ideas – well written
    • Basic knowledge of appropriate hardware (Mac and/or PC) and software (Microsoft Word, etc.)
    • Thorough understanding of one-to-one communications – on and offline.
    • Ability to reach various audiences, using a range of voice, style and format.
    • Understanding of brand, product, digital media, and how people interact with each
    • A natural and intuitive researcher
    • Habitually on top of inspiring, cutting-edge trends and developments
    • Experience working with and selling to clients
    • Sense of humor. Some of the greatest communications are often the funniest. If you’re not funny, how could you even think of writing them?


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