• Senior PR Account Director

    Posted Date 5 months ago(09/10/2018 3:16 AM)
    Job ID
    # of Openings
    Public Relations
    Applicant Type
    No Restrictions
  • Overview

    TODAY Ogilvy & Mather (TOM) is the leading international Marketing Agency in Myanmar. With a strong local heritage going back 20 years, Ogilvy bought into the Today Advertising operation in 2012 as soon as sanctions were lifted, and we remain at the top end of the market, working with some of the leading clients in the country: Coca-Cola, Huawei, Samsung, Uber, Singapore Tourism Board, Nestle, Shell, PTTEP, Vietjet and many others. The Group includes Advertising, a strong PR division, and a large Social and Digital team.


    TOM is a company of ‘firsts’ – we are constantly breaking new ground, and introducing new ideas, new concepts and new techniques to the market as well as creating creative benchmarks. It is our job at TODAY Ogilvy & Mather to make sure that we are at the forefront of change and are leading and advising our clients, ensuring that they are ahead of the game. For the Social team, we run a newsroom set up creating a volume of creative social content every da.  This team includes designers, writers and our own filmmakers and editors. Now we have 53 people.




    As a company leader, a Senior Account Director is an experienced and independent manager who is able to handle multiple client accounts while managing and mentoring junior team members. He/she is able to build strong relationships and holds the confidence of the client.


    Key responsibilities of this role include:


    Account Management:

    • Manage staffing plans and budgets for PR projects and programs
    • Manage account teams and ensure that work is delegated to the appropriate experience levels within the team structure
    • Attend and assist in preparing regular account “check-ups” with clients; present accomplishments and plans for next period


    Client Servicing:

    • Provide PR counsel at a senior level of client contact, bringing value-added approach to all issues and projects
    • Establish and maintain relationships with key client contacts and ensure that client/agency relationships exist on multiple levels and grow over time
    • Sets and manages client expectations, and ensure client satisfaction


    Professional Skills:

    • With Senior Managers and Mangers, develop and manage projects/programs, including implementation plans, evaluation mechanisms, staffing plans and timelines
    • Work closely with senior agency staff and clients in conceptualizing writing and implementing creative and meaningful communications strategies including across social media
    • Provide counsel on public relations and business trends for industry segment/products
    • Effectively support clients as they deal with crisis or issues situations, while using them as a teaching moment


    People Management:

    • Participate with senior managers/ management in hiring, assessment and career development activities
    • Mentor local team members through both formal training and day-to-day/on-the-job coaching
    • Conduct individual team member reviews and provide advice on job performance and career development



    • Develop and manage budgets and business plans in concert with established corporate fiscal goals, maintaining and monitoring account profitability
    • Contribute to financial forecasting/projections
    • Manage, motivate and develop staff members ensuring a high level of client service and delivery on client, practice and agency objectives
    • Identify and pursue opportunities for developing new business within and across company offices and practice areas
    • Identify and capture opportunities for agency profiling



    Qualified candidates possess the following abilities and experience:

    • A full understanding of public relations and a consistent track record of achieving public relations objectives
    • Experience more than 7 years of PR service. With Digital experiences in a plus. No NGO backgrounds.
    • Experienced in building and protecting corporate and brand reputations
    • Confident in advising clients on issues/crisis situations and can develop and activate proactive/mitigation plans
    • Commercially savvy, demonstrating business benefits to clients
    • Experienced and commited to mentoring and managing junior team members
    • Record of excellent organization, problem solving and planning skills



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