Responsible for the consumer relevance of the brand communication strategy.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Represents the client in all advertising communications through consumer research and dialogue with primary research specialists, account managers and creatives.
Leads and participates in strategy development initiatives for clients and new business.
Presents research/strategy findings in client and new business meetings.
Works with the account manager to effectively craft creative briefs and brief creative staff.
Collects research project input and prepares project/tabulation specifications.
Designs and monitors the design of questionnaires and topic guides.
Moderates focus groups, analyzes data and develops implications and recommendations.
Monitors and interprets cultural and social trends relevant to client business.
Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
Ability to draft research reports, presentations, white papers and general business correspondence.Ability to effectively support presentation of research results to customers, clients and other employees of the organization.
Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.
Bachelor’s degree required.
At least 3-4 years of experience, able to work independently and face clients confidently
Someone who understands and gets Singapore - be it consumers, the business context etc