Ogilvy

  • Senior Copywriter

    Posted Date 5 months ago(07/05/2019 7:43 AM)
    Job ID
    2019-5344
    # of Openings
    1
    Department
    Creative
  • Overview

    NOT LOOKING FOR COLLEAGUES, BUT CO-BELIEVERS

    Belief is a powerful tool.

    Perhaps the strongest on a resume.

    But more and more people are shying away from it.

    In briefs. In conversations. And most importantly, in the work.

    Very few see it. Very few bring it up.

    Tags like innovation are generously used.

    There are more hashtags on a page than ideas.

    And double-taps have replaced instinct to judge effectiveness.

     

    The truth is, these are exciting times for the industry.

    For the first time... media, technology and creativity are sailing on the same boat.

    But somewhere on the shore, 'belief' is waving its arms, asking to join the ride.

     

    This is not a recruitment ad.

    It's an invite to those in the creative community

    who still believe in the power of ideas.

    And in making brands matter.

    Get in touch at talent.kl@ogilvy.com

    Together, let's keep the belief alive.

    Responsibilities

    As a Senior Copywriter, you are the great communicator. It is your task to take a clients’ business problem and create a solution that not only communicates the key facts to the reader in a clear and concise manner – but also in an unconventional and resounding way. Whatever medium you are in, you must cut-through every other communication and inform, entertain or create news appeal in such a way as to actively engage the reader and force them through a compelling argument to act. 

    Qualifications

    • Some of the greatest copywriters of all time have been students of life, masters of common sense and people who fundamentally ‘get it’. In most cases, all they need to learn is how to sell and how to speak (and write) in the voice of the client. That takes time
    • As a benchmark, it is suggested that potential hires have three to five years of experience writing copy for advertising/marketing agencies or lifestyle/culture media outlets
    • Ideally, higher education in English or work experience in journalism-related field. Relevant life experience and training may be substituted.
    • A strong portfolio of big ideas – well written
    • Basic knowledge of appropriate hardware (Mac and/or PC) and software (Microsoft Word, etc.)
    • Thorough understanding of one-to-one communications – on and offline
    • Ability to reach various audiences, using a range of voice, style and format.
    • Understanding of brand, product, digital media, and how people interact with each
    • A natural and intuitive researcher
    • Habitually on top of inspiring, cutting-edge trends and developments
    • Experience working with and selling to clients
    • Sense of humor. Some of the greatest communications are often the funniest. If you’re not funny, how could you even think of writing them?

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