Ogilvy

  • Data Analyst, Social

    Posted Date 3 months ago(17/06/2019 10:43 PM)
    Job ID
    2019-5731
    # of Openings
    1
    Department
    Social
    Client
    Ford
    Applicant Type
    No Restrictions
  • Overview

    Social@Ogilvy is looking for Data Analyst based in our Bangkok office.

     

    Job Summary:

    Manage communications analytics (social media and earned media) for the International Markets.

    Responsibilities

    Responsibilities:

    • Develop a thorough understanding of the role of communications activity in the purchase process and undertake analytics that will inform and improve future communications campaigns
    • Lead ongoing earned and owned media measurement activities and KPI setting for markets and numerous product lines in the region. Including cross-channel campaign performance analysis
    • Deliver content marketing analysis and optimization via A/B testing on display, CTA, landing page, etc
    • Answer business questions via social listening (basic brand health tracking for various markets and nameplates, consumer perception analysis, customer satisfaction analysis, ad hoc research projects)
    • Collaborate with partner agencies
    • Manage RFQ and evaluation for relevant vendors and tools and be the main contact for markets on tool-related and research study related inquiries
    • Lead ad hoc market research projects (SOW, and study design, insights delivery)
    • Work closely with regional clients in mid to senior management positions Develop and deliver presentations

     

    Three primary KPIs for this role:

    • Timely delivery of data analysis, reports and presentations
    • Help to create and promote an analytics culture within the Communications team
    • Continue to deliver very high levels of client satisfaction in the field of analytics

    Qualifications

    • Educated to degree level in a numerical or marketing discipline
    • Between 4 and 8 years work experience in a business consultancy, market research or data analysis role
    • Fluent in English
    • Willing to be based in Bangkok
    • Excellent client servicing and account management skills
    • Problem solving and communication skills
    • Innovative mindset, proactive, can-do attitude (design analytics that can translate intangible communications efforts into measurable business results
    • Experience in working with earned media and major social media platforms is preferred
    • Understanding of paid media optimization (paid social, content marketing)
    • Proficient in the use of Adobe Analytics, Microsoft Office, especially Excel, Word and PowerPoint. Familiar with one or more of Eviews, SPSS or R.
    • An in-depth understanding and prior application of econometrics would be particularly valuable.

     

    We offer attractive salary, fringe benefits and good career prospects to the right candidates.

     

    All information will be treated in the strictest confidence and used for recruitment purposes. Only short-listed candidates will be contacted for interview.

     

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