• Copywriter

    Posted Date 3 weeks ago(03/09/2019 12:50 AM)
    Job ID
    # of Openings
  • Overview

    As a copywriter, you are the great communicator. It is your task to take a clients’ business problem and create a solution that not only communicates the key facts to the reader in a clear and concise manner – but also in an unconventional and resounding way. Whatever medium you are in, you must cut-through every other communication and inform, entertain or create news appeal in such a way as to actively engage the reader and force them through a compelling argument to act. 


    Creative (90%)


    • Think conceptually and solve business problems presented by the client
    • Understand the importance of the “big idea” and how well the work reflects it within the framework of the clients’ brand
    • Understand the marketing objectives and demonstrate an ability to deliver the “message” through design
    • Create and conceptualize multiple concepts for new assignments
    • Write strategically sound creative copy that compels consumer change
    • Contribute to the communication, demonstration and evolution of the Ogilvy creative product to clients at the highest possible standard
    • Interact with the client and account management to gain a total understanding of the client’s business strategy and the market in which it is competing
    • Key creative client interface and creative strategist
    • Support, prepare and present new business development and project presentations
    • Contribute to the constantly evolving Ogilvy portfolio of communication excellence
    • Work with clients and account management to gain a thorough understanding of the business, marketplace, project goals and specific objectives
    • Partner with Account Management to sell creative ideas to clients
    • Independent leader who can take a brief, assign the appropriate team and lead conceptualizing the “big idea”

    Domain Expert (10%)


    • Lead the field in creative best practice and emerging issues
    • Proactively contribute toward a portfolio of best practices and emerging issues
    • Strong understanding of “360” and how Ogilvy is uniquely placed to harness it to meet our clients’ objectives
    • Awareness of emerging trends in web-based, wireless technologies for online and printing techniques and emerging trends in offline marketing

    The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.)


    • Degree holder
    • Some of the greatest copywriters of all time have been students of life, masters of common sense and people who fundamentally ‘get it’. In most cases, all they need to learn is how to sell and how to speak (and write) in the voice of the client. That takes time
    • As a benchmark, it is suggested that potential hires have three to five years of experience writing copy for advertising/marketing agencies or lifestyle/culture media outlets
    • Ideally, higher education in English or work experience in journalism-related field. Relevant life experience and training may be substituted.
    • At least 3 international awards and 3 local equivalents. For interactive, international awards are One Show, Cannes Cyberlions, NY Festivals, DNAD, Communication Arts and Cleo. For offline, international awards are Echo, Caples, Asian Direct Marketing Award, One Show and Cleo.
    • A strong portfolio of big ideas – well written
    • Basic knowledge of appropriate hardware (Mac and/or PC) and software (Microsoft Word, etc.)
    • Thorough understanding of one-to-one communications – on and offline
    • Ability to reach various audiences, using a range of voice, style and format.
    • Understanding of brand, product, digital media, and how people interact with each
    • A natural and intuitive researcher
    • Proven ability to manage and organize multiple tasks and meet deadlines
    • Habitually on top of inspiring, cutting-edge trends and developments
    • Experience working with and selling to clients
    • Strong time management and creative resource management capabilities
    • Proven ability to develop client relationships in order to push the client in accepting the correct creative answer to their business problem, not the safe answer.
    • Ability to direct and multi-task effectively under pressure.
    • Excellent written and verbal communications
    • Attention to detail
    • Sense of humor. Some of the greatest communications are often the funniest. If you’re not funny, how could you even think of writing them?


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