As a copywriter, you are the great communicator. It is your task to take a clients’ business problem and create a solution that not only communicates the key facts to the reader in a clear and concise manner – but also in an unconventional and resounding way. Whatever medium you are in, you must cut-through every other communication and inform, entertain or create news appeal in such a way as to actively engage the reader and force them through a compelling argument to act.
Domain Expert (10%)
The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.)