Ogilvy

Account Director, PR & Influence, Social

Posted Date 1 day ago(28/10/2020 5:14 AM)
Job ID
2020-7686
# of Openings
1
Department
Public Relations

Overview

Account Director

You’re becoming an established client lead and have their confidence to guide them to solutions that meets their business needs. You are experienced at orchestrating multiple capabilities and problem-solving to pull the solutions off flawlessly.

 

With 7+yrs related industry (social media/PR agency / in-house client communications) experience, you have a solid foundation of managing clients and developing senior level client relationships. You’re driven by our mission to make our clients’ brands matter, and fundamentally believe that creativity and earning influence for our clients have the power to change fortunes. You are becoming a trusted advisor to clients, which means you have a track record of delivering consistently to a high standard while striking the right balance between protecting client and agency interests. Clients discuss business issues with you looking for your advice. You’re adept at leveraging your relationships with internal and external stakeholders to overcome any obstacles for your project.

 

Responsibilities

Your focus as an Account Director:

  • Make our clients’ brands matter by being best in class in PR and Social Media Marketing, as well as bringing together the best mix of Ogilvy capabilities to solve business problems and build agency reputation.
  • Become a trusted advisor to the clients to build client satisfaction and intimacy which opens up new growth opportunities for the agency.
  • Independently lead integrated and PR accounts.
  • Be able to successfully lead medium-sized new business proposals or pitches, and work with Team Leads on larger pitches / PR-led integrated pitches
  • Responsible for margin growth/protection -including joint ownership with Directors of locally agreed practice targets.
  • Increased exposure to business and finance management, meets account director billability targets and ensures the team does the same for their levels.
  • Understands our contractual agreements and their impact on agency procedures.

 

The skills you learn and apply:

  • Understanding of what makes great work and drives what it takes to make it happen.
  • You are starting to build a strong niche and desire to focus on a particular industry/ industries for related PR work and are demonstrating strong knowledge and expertise that are highly valued by our clients.
  • Ability to stream briefs into the right workflow based on past experience and a strong understanding of integrated marketing communications principles.
  • A solid understanding of all Ogilvy Group capabilities (e.g. strategy, creative, CE&C, Brand Advertising and Content) to be able to facilitate the best work throughout the whole process and effectively builds PR as front door for our clients to experience and access the rest of Ogilvy and wider WPP network.
  • A good understanding of social media marketing and modern marketing capabilities (e.g. data analytics, CX, martech etc.) and have experience in integrating it into every applicable project.
  • Relationship-building with internal and external stakeholders to facilitate project outcomes.
  • Ability to think ahead from both technical expertise (of project management and production) and relationships to smooth problem-solving.
  • Building the foundation of a trusted client advisor, you are able to listen to client needs without agenda and give them the best advice that strikes the right balance of protecting client and agency interests.
  • Start dealing with senior clients and lay the foundations for senior client relationships.
  • Ensure smooth, timely delivery, as well as margin growth/protection on projects.
  • Manage at least 1 direct report to impart client service skills and groom them in their growth and promotion. You indirectly manage several supporting team members across the wider PR&I team due to cross-practice accounts you will lead on.
  • Identifies strengths and weaknesses of direct reports and team members, providing day-to-day counseling on job performance and career development as appropriate.
  • Manages timely performance appraisals for direct reports.
  • Manages staff to maximize productivity and individual, team and financial performance.
  • Keep up to speed with industry trends and Ogilvy IP (the MBM OS, latest PR&I product suite, and know how to tap into and use Ogilvy tools, e.g. Brandwatch etc.) by being curious and well-read.

 

Qualifications

 

The qualities that will make you successful

-         Relentless curiosity

-         Strong work ethic

-         Articulate and persuasive

-         >7 years’ relevant experience

-         Reliable and mature

-         Ability to build strong connections

-         Starting to build a track record of leading and assisting on new business wins

-         Strong client relationships and ability to grow your accounts (share of wallet, revenue size)

-         Developing a strong expertise in a particular niche or industry

 

Personal Data Protection Act

At Ogilvy we are committed to ensuring your personal information is protected and never misused. Personal data collected will be used for assessing and evaluating your suitability for employment in any current or prospective position within the organization and verifying your identity and accuracy of your personal details and other information provided.

By submitting your application for this position, you are authorizing Ogilvy to: a) collect and use your personal data, and disclose such data to any third party with whom Ogilvy or any of its related corporation has service arrangements, in each case for all purposes in connection with your job application, and employment with Ogilvy; and b) retain your personal data for 1 year for consideration of future job opportunities (where applicable)

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