Ogilvy

[Ogilvy Vietnam] Content Strategist

Posted Date 4 days ago(21/11/2020 1:26 AM)
Job ID
2020-8003
# of Openings
1
Department
Creative
Applicant Type
Perm Resident/Citizen only

Overview

We are looking to hire a driven Content Strategist to develop and execute content strategies that drive traffic and generate leads. The Content Strategist’s responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether content is well-received or not. To be successful as a Content Strategist, you should be able to collaborate with the marketing team to develop innovative ideas. Ultimately, an outstanding Content Strategist should demonstrate exceptional content presentation skills and be able to work well under pressure.

Responsibilities

  • Developing clear and engaging content strategy that is consistent with the brand image and addresses both business goals and consumer needs.
  • Creating, adjusting and managing the editorial calendar.
  • Delegating tasks to designers, writers and editors and providing feedback.
  • Work with designers in the creation of visual comps and other deliverables and review creative with an eye toward content communication
  • Assist in client presentations to create buy-in for recommended strategies and solutions
  • Receive client feedback, evaluate and recommend refinements and help resolve issues
  • Highly proficient in writing and storytelling skills.
  • Manage and build timely, relevant, compelling content that drives audience growth and engagement
  • Select proper complementary content such as photos and video, and crafting social media messaging that draws traffic and followers
  • Identify new internet trends and opportunities to spark conversation and potential content creation.
  • Analyzing content marketing data to identify trends and anticipate consumer needs.
  • Performing content audits to assess how well existing content is performing.
  • Performing content gap analyses to determine what type of content is missing and what is needed.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.
  • Developing a solid understanding of the target audience through online and traditional market research.

 

Qualifications

  • Bachelor’s degree (Marketing, Journalism, Communications, Creative Writing or related field, preferred)
  • 3+ years of digital content experience
  • Proven content strategy and project management experience
  • Experience identifying content to support effective digital marketing presence
  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
  • Deep understanding of current and future digital trends across all platforms
  • The ability to work under pressure.
  • Strong content presentation skills.
  • Outstanding organizational and time management skills.
  • Excellent analytical skills.
  • Exceptional marketing and collaborative skills.
  • Effective communication skills.

Please note that only qualified candidates will be contacted.

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