The objective of the position is to play a leading role in driving Social strategy for the agency across organic and paid channel marketing implementation. This would include Social brand personas, channel/platform plans, content strategy, analytics and intelligence, business optimization, and creative excellence. Critical to the success of this position is the understanding of how Social contributes to brand building and commerce across the customer journey and within the overall brand experience.
Social Strategy development
Cultural and consumer connection for brands in Social channels
Best practice enablement and sharing
Integration of Social into the GOJ offering across clients