Ogilvy

Data Planner

Posted Date 2 months ago(11/04/2021 10:45 PM)
Job ID
2021-8775
# of Openings
1
Department
Planning

Overview

About Us

Geometry Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond.
Geometry Ogilvy Japan is a WPP company (NASDAQ: WWPGY).

 

Position Overview

The Strategy director of Data and Insight needs to be able to think and talk busines strategies, brand strategies, customer engagement and appreciate creative. He / she is passionate about data and consumer insight and business intelligence that can be mined from data. He/she needs to be able to ‘humanize’ data and unlock the value of data for clients and the rest of the agency.

 

Responsibilities

Key Accountabilities/Outcomes 

  • Oversee the Insight & Data analytics work and deliver. This means crafting data and insight generation that address client’s business challenges and needs, and leading other team members of various expertise to deliver that client need whether data is the final output or not.
  • Work closely with Strategist and clients to find business and marketing opportunities and identify data and insight solutions that will help meet clients’ business and growth ambition.
  • Provide support to answer business questions around competitive intelligence, customer insight (especially how to find innovative ways to get consumer insight) and segmentation, business growth opportunities, and marketing effectiveness

Core Duties 

  • Provide data driven insight, strategy, and tools to support Commerce, CRM, and Customer Experience, campaign, and content. 
  • Enable customer, market, channel, product, and brand understanding and deliver actionable insight to internal teams (account teams, planners, analysts, technologists, PMs, and creatives) and/or client teams. 
  • Identify opportunities (markets, consumer segment, products) leveraging data to help client’s business growth 
  • Design & Manage integrated analytics strategy/approach to create measurement frameworks, scorecards and reports that synthesize data (attitudinal and behavioral) to accurately deliver on client’s business objectives. 
  • Translate marketing and business objectives/challenges into data strategy, approaches, analysis, and workflows. 

Qualifications

  • Both business and data savvy
  • Excellent communication and presentation skill
  • Strong leadership
  • Can think strategically
  • Is analytical with a data driven approach
  • Good problem solver
  • Experience with Data Reporting tools
  • Required years of experience: Minimum 8-10 years
  • At least 5 years of solid hands-on experience in data analysis, digital analytics, designing reports. Statistic modeling nice to have.
  • CRM/user management/commerce data analytics experience desired. Statistic modeling nice to have.
  • Academic requirements: Bachelor’s degree in computer science, economics, business, mathematics, information systems, or related field.
  • Japanese Language minimum: Basic or none
  • English Language minimum: Native

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed