As a content strategist you are central to the success for your client and a lynchpin of the team. You independently lead content strategy for “day to day” projects and briefs with some guidance. Creatives and suits look for you to help them ensure that content performs effectively across multiple touchpoints delivering on client objectives. Management knows you can be trusted to establish and substantiate a point of view. You learn to present to clients with authority, “front” meetings and take ownership of projects and their outcomes. You know the basics, collaborate with other strategy disciplines (data, brand, media). Other planners look to you for advice.
You are responsible for providing inspiration from grounded consumer insight that will give way to content ideas that accelerate brand success. You make content matter.
Your focus as a Content Strategist:
The skills you learn and apply:
The qualities that will make you successful: