Ogilvy

Experience Strategist / Designer

Posted Date 2 months ago(08/06/2021 3:52 AM)
Job ID
2021-8897
# of Openings
1
Department
Planning

Overview

About Us

Geometry Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond.
Geometry Ogilvy Japan is a WPP company (NASDAQ: WWPGY).

 

Position Overview

The purpose of this role is to develop strategy and experience design plans for client digital marketing and service-based engagements. The role requires the ability to understand client business objectives and translate these into appropriate customer experience solutions. This will be enabled by a high degree of collaboration within the GOJ team to develop partnerships with client service, strategy, and other digital resources.

Responsibilities

Key Accountabilities/Outcomes 

  • Customer Experience strategy; analyzing current state vs. business opportunity, creating gap analyses, developing recommendations and roadmap/backlog, and guiding solution architecture. 
  • Journey analysis and mapping; working to develop journey-thinking as a core skill for GOJ – applied to BX and CX projects alike – and designed to ensure we leverage data to best understand consumer experiences and content/service interaction to ensure journeys are optimized. 
  • Innovation: engaging with clients within the context of their business challenges to identify opportunities to enhance their digital experiences through innovation. Focusing on technology, applications, or enterprise solutions and applying design thinking to drive client business growth. 

Core Duties 

  • Core Experience Strategy: has the ability to analyze the market, understand users’ pain point, and do the competitor analysis. Independently work out the digital experience strategy according to the customers demand, refine, and analyze the needs from users, from clients, and from the products, can integrate the needs within the total ecosystem, make judgment on industry trends, plan and drive the industry-leading strategy.
  • User Scenario/Journey Design: Create more user scenarios based on the experience strategy and maximize the task and output of the digital experience strategy.
  • User research: Familiar with the methodology, can guide team members to develop research proposal and questionnaires, participate in the research process, independently completethe research report which includes but is not limited to customer needs research and findings, user needs research and study, usability testing and user experience assessment etc.
  • Data-Driven User Experience Optimization: understand monitoring data, make suggestions based on data analysis and deliver the reports.

 

Qualifications

  • Excellent interpersonal skills
    -Ability to build trusting client relationships
    -Strong collaboration across GOJ internal teams – creative, client service, PMO, strategy
  • Good presentation skills
  • Advanced knowledge of working software (Word, Excel, PowerPoint, etc.)
  • Required years of experience: 8-12years (experience at advertising agency or relevant industries.)
  • Japanese Language minimum: Conversational
  • English Language minimum: Business

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