Ogilvy

[Ogilvy Vietnam] Social Planner

Posted Date 2 months ago(05/05/2021 9:25 AM)
Job ID
2021-9185
# of Openings
1
Department
Planning
Applicant Type
Perm Resident/Citizen only

Overview

The Social Planner will be responsible for the social media communications of a key integrated client of Ogilvy Vietnam. Ogilvy’s business with this client, an international CPG/FMCG company with two main consumer-facing brands, covers all aspects of communications and the consumer experience, with a focus on digital customer engagement and commerce. Social media will be a core part of this and will be integrated with all other workstreams. The successful candidate is therefore expected to own the editorial calendar, working as part of an integrated team – strategy, content production, creative, data, CRM, ecommerce – to deliver a best-in-class social experience that drives both the client’s business and brand.

Your duties will include planning, implementing, and monitoring our social and digital marketing campaigns across all digital networks. With 5+ years related industry (digital agency etc) experience, you can manage relationships with brand managers and digital leads on the client side to make great work happen. The ideal candidate is someone with experience in digital marketing and social media management; in addition to being an outstanding social/digital manager, you will also demonstrate analytical skills.

 

Responsibilities

  • Data Capabilities: Understand & competency in Social Listening Data/Reports, able to read, process and apply data into insights and recommendation for client. When appropriate learn to use relevant Social Listening Tools to further develop relevant insights and collaborate such information with strategy team & senior account leads.   
  • Content planning: Plan and maintain the social calendar: Proactively seek out new opportunities and ideas through a combination your knowledge, learnings and insights, in previous jobs and by partnering with our creative and client leads.  
  • Stay close to best practices for social media to try new posts or concepts on different platforms; research social media trends and update the team 
  • Content creation & publishing: Own or direct creative production from beginning to end – sourcing, producing and editing show-based, resulting in engaging posts in a variety of formats. 
  • Community ManagementUnderstand the basics of communities management, manage the associate vendors/partners. Willing to learn more updated knowledge in this area and develop expertise & best practice.  
  • Optimization & Reporting: Compile/ or review bi-monthly/monthly reporting to show month-over-month trends and provide insights and recommendations which optimize and improve future posts. Create benchmarks, participate in client report review meetings.   
  • Leads overall social media program management and is responsible for regularly evaluating and adjusting our multi-faceted social media strategy. 
  • Work in a collaborative mode with relevant Strategists members of the agency, support in social media strategy creation when appropriate.  
  • Support the central client service/client solutions/account lead team in relevant and appropriate account related tasks.  

Qualifications

  • Bachelor’s degree in Marketing or relevant field.
  • A minimum of 4 years’ experience in a digital marketing or advertising position
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Hands-on experience managing Facebook, Twitter, Tiktok, LinkedIn, YouTube, Instagram, Tinder and Pinterest
  • Understanding of branding and social media marketing best practices
  • Understanding of Google Analytics
  • Understanding of SEM, SEO
  • Solid understanding of HTML, css,
  • Having basic knowledge of website
  • Strong project management and organizational skills
  • Passion for delivering exceptional customer service
  • High-level attention to detail and accuracy
  • Google PPC, Facebook Re-targeting, Facebook Pixel, and Business Manager experience a plus
  • Excellent spoken and written English
  • Professional Leadership experience managing a staff member
  • Integrity, patience, and passion for nurturing the team to success

We thank you all for your interest in working at Ogilvy Vietnam. However, due to high traffic of applications, please be informed that only suitable candidates will be contacted.

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