Ogilvy

Performance Media Specialist

Posted Date 3 months ago(14/07/2021 10:31 PM)
Job ID
2021-9738
# of Openings
1
Department
Analytics

Overview

Summary:

      • The performance media specialist will be overseeing, implementing, and managing campaigns primarily on paid media scopes, including platforms like Facebook & Instagram, LinkedIn, Twitter.
      • Knowledge on planning, implementation, and optimization/campaign management is required.
      • Working knowledge and experience on Google Analytics and other analytics platforms is required.
      • Knowledge of Google marketing channels like Search (SEO, SEM), Youtube, Display or Shopping is ideal and will be considered a plus, but not required.
      • Experience working with third-party suppliers/partners is ideal.
      • This role reports to the Sr. Performance Marketing Manager of the majority of the scope’s assigned mega-business.

Possible current position of potential fit: performance marketing analyst, digital marketing analyst, paid social analyst, performance media analyst, digital marketing specialist, performance media specialist, performance marketing specialist

Responsibilities

Product

 

Package our product offerings as a solution, showcasing a combination of both brand understanding and performance media landscape expertise. Help grow our menu of services to adapt to industry changes and client needs.

Strategy

- Position our product offerings (primarily, but not limited to, paid social channels like Facebook, Instagram, and LinkedIn) as part of an overall agency solution to client needs.

- Able to provide bespoke solutions to client needs, considering budget, priorities, and impact based on timelines and objectives

- Able to articulate strategies and recommendations in a non-technical tone, depending on who the audience is.

- Packages previous successes and ongoing testings as a means to showing the value of our solutions.

Execution

- Knows the in's and out's of the paid social space and can implement both by-the-book and outside of the box tactics.

- Updated with industry changes and able to think forward in terms of impact to clients.

- Communicates results based on the KPIs set during planning.

- Able to project manage to ensure timely delivery of work.

Profile

Be the champion for our performance media product offerings.

- Goal-oriented in strategies and optimizations.

- Consistent in delivering work that has been committed, both in terms of time and expected output.

- Creative when it comes to problem-solving and in recommending solutions.

- Communicates challenges as they happen.

- Proactive in putting forward solutions for sudden challenges.

- Keeps abreast of industry news and updates.

- Has ownership of committed work, be it internally or externally.

People

Influence both internally and externally in relation to our Search offering.

- Able to manage people involved in delivering our performance media solutions, e.g. third-party suppliers/partners, accounts management team, etc.

- Manages expectations in a timely and objective manner.

Profit

Consistently on-budget and on-time.

- On-time and on-budget delivery of work.

- Aims for efficiency and effectiveness when delivering products.

- Exhausts all possible efforts, within legal and business means, to retain existing businesses, when the need arises.

- Takes ownership of advocating our products by actively participating and representing the team on new business proposals/pitches.

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